Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then... they just let it sit in the cyber space without generating any new leads.Listen, if you hired a sales person for your business and they didn't... Read More
The Seven Deadly Sins of Ineffective Nametags
Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more... Read More
Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our... Read More
Every Days a Holiday!
You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. FYI-Bonza Bottler Day occurs each month... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned about the verb "To Be" and that the name of God is I AM.Stephen Hawkings, the world's greatest mathematician, and author of several books on science and the Universe, was more or less a bum during his university years in... Read More
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.3.... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. This is particularly true in the range of the... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error. Some of the ways to get clients are: contact previous employers; mailing lists; cold... Read More
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Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Motivate Your Market Force
IntroWant me to tell you something on how you can... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller,... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
A Good Marketer: What?s the Measurement?
As a business owner, you know how valuable being good... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
Inform vs. Excite
excite v. 1 a: to call to activity b: to... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your... Read More
Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for... Read More
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
To Web or Not to Web?
Do I need a web site? That is the question... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your... Read More
The YOU Factor
I don't mean you, I mean the YOU that is... Read More
Walking Talking Advertisements
So you've made a sale. Great!Now what? You're not just... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a... Read More
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as... Read More
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for... Read More
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your... Read More
E-commerce : The Bottom of Pyramid Approach
For centuries and most of the decades in the 20th... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget... Read More
Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
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