The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following... Read More

Are You Losing Business?

As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Or do you?There are several ways you can save money on your promotional item order. If you are planning to... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. The price is what your customer pays and/or what the end consumer pays for a product or service. In the... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Therefore, they compromised... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy: remind them with a special business card.Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in... Read More

Why Cutting Prices Is Like Cutting Your Own Throat

Why cutting your prices is like cutting your own throat. It's the oldest sales tactic in the world? And one of the worst? Price cutting. Before you make your next price cut in... Read More

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely with peers, it seriously gets in the way if potential and actual customers aren't as conversant... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back... Read More

---

Showing 1 - 10 of 1321 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133	Next »

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

Direct Mail Offers: Eight Steps to Making them Effective

Every direct mail package you drop in the mail should... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

There?s More to Marketing ROI (return on investment) Than Meets the Eye

All too often people look at marketing ROI in terms... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost... Read More

The Future of Marketing Part 1

It used to be if you were a small business,... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

Reverse The Risk And Boost Your Profits

As a business owner or marketer, if you don't reverse... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

Four Keys For Successful Foundation and Corporate Fundraising

Earlier in my career, I worked for a training and... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More