Discover 7 Hidden Profit Producing Secrets
Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see... Read More
Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage. It is better to face the challenges before... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it ? there are plenty of people who move around and work on the... Read More
Thinking About More Business
What does an old Russian joke have to do with getting new business? Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you really should be... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month. You would boost your sales by 50%. Getting your existing customer base to visit more often is easier than you think. This is because, unlike... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.By 1985 my company was teetering on the brink of bankruptcy... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it's usually a holiday or a special occasion.What this means to... Read More
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.By trigger buttons, we mean anything that the customer would find of peculiar value. It may be the quality of the product, the promptness of the delivery, the added perks in the offer, the after-sales... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.Do you really know this? How do you... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a... Read More
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Thinking About More Business
What does an old Russian joke have... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies,... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
Consider Consumer Psychology
In your marketing efforts, be they on or offline, it's... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
Have Something Good To Say
If you don't get this right, you can just forget... Read More
Tricks of the Trade: Design your Booth for Maximum Impact
The fight for your customer's attention at a tradeshow has... Read More
Create Your Own Rumors
A consultant new in the city asked me how I... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
How To Recover Your Almost Customers
You'll always need to find new prospects for your business.... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
How to Use Flyers to Increase Your Business
What benefits will you get from flyers?Flyers are much different... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
Marketing is More Than Advertising
Marketing is a business process about which much is written,... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
Generational Marketing
Having run a multi-state franchise company with multiple brands it... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a... Read More
In Sickness And In Health
I recently drove by a business that had a sign... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer,... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy... Read More
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
The Seven Deadly Sins of Ineffective Nametags
Your nametag can be your best friend. It can be... Read More
Service Marketers; How?s Your Packaging?
When a shopper picks up a product in a store,... Read More
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen... Read More
Is It Time To Kill Your Marketing Program?
Ouch . . . sounds pretty drastic I know, but... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
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