How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker."End of conversation.And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits.Some like to call it The Elevator Speech" as in something you can say... Read More

How To Be A First Class Marketer?

Did you now how to follow up a new customer with less phone calls?First thing for you to know that you only have about 5 minutes for first follow up in the phone. The rest of that is a meeting arrangement.So what should I do to follow up my customers... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying to sell me something that I really don't need. I'm sure it will benefit them, but will it benefit me? Firstly let me say that my company, Solutions Ink does sell gift and loyalty cards. The market out there while... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Look at your ad without pride or being identified with... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy: remind them with a special business card.Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. All marketing research and development was focused on the 20%... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need to remember is AIDA.AIDA is an acrostic for the four things you need... Read More

Basic Brand Building

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn't get that way over night and many... Read More

Non-Aggressive Marketing Ideas for Enterpreneurs

Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts. Whether this is due to one's passion... Read More

---

Showing 1 - 10 of 1321 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133	Next »

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships... Read More

Create Free Internet Buzz with Your Workforce

There are many different ways to increase your traffic on... Read More

Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can... Read More

Tooting Your Own Horn

"If he who has a thing to sell Goes and... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

Stop Searching - Joint Ventures are the Solution to Doubling Your Business

First, define the end user (or ideal client) of your... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can... Read More

Too Much To Do: Four Keys to Effective Delegating

Never tell people how to do things. Tell them what... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

Marketing Strategy - Whats Your System?

Where Do Most of Your Clients Come From?Is it from... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business... Read More

Key Marketing Questions - Planning Your Marketing Campaign

So you started a business. How's it going? Did you... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

When, Why, and How to Use Mailing Lists

Mailing lists may be the cause of more heartbreaks than... Read More

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More