Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising... Read More

10 Surefire Ways to Add Sizzle to Your Brochures

Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials."Most people forget a brochure is important because it represents you... Read More

How To Get New Business

Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an ongoing process. Let's repeat that...Marketing Must Be An On Going Process. In addition, you... Read More

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching... Read More

How to Win a Price War

Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. This is not very helpful when trying to determine the price for a new product. Price is a very confusing area of marketing... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. Then more. I kept stretching... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the... Read More

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Building Skills in Information Marketing will Boost Your Business

Yesterday I was sitting on a train going into London... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

Keeping your Business Card visible

Famous quotes that keep you thinking.Have you ever listened to... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed... Read More

Non Products Exist in this World

"Both the market and the distributive channel are often more... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you... Read More

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade... Read More

Private Practice Marketing: A Soaking Wet Marketing Marvel

Last week I took our two boys on an all... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

Slogans: Creating and Using Them In Life, Career and Business

Information is coming at us from all directions nowadays. This... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Corporate Cleavage

I enjoy cleavage as much or even more than the... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

4 Alternative Ways To Gain Lifetime Customers

You will always have more people that turn down your... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

A Great Marketing Model ? Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily... Read More