13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red,... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects.You can do this by creating what's... Read More

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows

Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. I've seen simple marketing ideas that cost next to nothing and... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card." The card is not free. It usually cost 10 bucks or so. But you get a 10% discount on most of your future... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store, what's the first thing they notice? The packaging, right? The same holds true for someone buying a service.Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.Carnegie said there is only one way to get anybody to do anything --... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.This is an important issue no matter how small or large your business may be.For example I'm working with a client in Brisbane who is well established in their... Read More

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Five Joint Venture Marketing Skills A Small Business Owner Must Have

Joint venture marketing is a lucrative way of leveraging the... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

Renting Your Mailing Lists to Others

RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More

Your Marketing Message

Your message is first among your weapons in the battle... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on... Read More

Is Your 4X4 Trail Rated?

"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

Coupons that Work

Turn a coupon into a business card (or vice versa).Coupons... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

Alarming Marketing Trend

One key discipline of successful direct marketing has been to... Read More

How Do You Know Your Clients Cant Pay More?

"My clients can't afford higher rates."When more than 330 business... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

Thinking About More Business

What does an old Russian joke have... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up... Read More