Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time.Today, however, most of us forget to apply them consistently. As a reminder, here are a few Universal Principals based on genius thinking past and present that Baby Boomer Business Owners can use to... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list.You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events and the... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.How many times have you been told that: great marketing has to be "off the wall"; your message really needs to "knock-out" your audience; you have to be loud to stand out from the crowd.Consumer marketing... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Believe it or not,... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick... Read More
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. In... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.When choosing a mailing list, first... Read More
Creative Emulation
In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
Sales and Marketing: Can One Exist Without the Other?
Simply put the marketing people and the sales people depend... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
How to Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week... Read More
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking --... Read More
Words that Sell
We all know the English language contains hundreds of thousands... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
Are Your Prospects Walking Out on You?
After 11 years in sales, I've put together and delivered... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other... Read More
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
Meaning and Marketing - The Eye of the Storm
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer,... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline.... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits... Read More
Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker
Today, more than ever, the success of meetings relies heavily... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
How to Leverage Your Most Powerful Marketing Tool
Second in a series of three articles:What if you could... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet... Read More
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Marketing |