The Key to Success
Good business is about communication... not just what you say but...Early Monday morning the phone rang in my office; it was very early for a business call. I answered "Good morning,? Nancy Fraser" there was a short pause on the line and then a voice asked, "Is this Gloria?". When... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous. The average business will spend thousands of dollars in marketing, sales, and advertising to build goodwill... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts. Whether this is due to one's passion... Read More
To Web or Not to Web?
Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some products/services are more suited to the web than others. Plus, a well designed... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see." ? Statement on... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Design a very simple web site.I've visited quite a number of company web sites, and their franchise page is sometimes hidden under layers of beautiful flash pages. If you... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Effective creative is a RIOT: relevant, impactful, original and true.Let's say... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.1. Mail systematically to a targeted database of prospects. Most people who use postcard mailings as a... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.If you want to attract high quality clients... Read More
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Turning The Casual Scanner Into A Buyer
The world is full... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
Creating a Marketing Plan for Your Website
Have you created a marketing plan for your Website? If... Read More
Marketing On The Cheap: Become a Joiner
Recently I wrote an article on the benefits of joining... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing... Read More
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM
Anybody that frequents shopping malls are familiar with the bar... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
In Sickness And In Health
I recently drove by a business that had a sign... Read More
Mail Can Make You Money
Are you still waiting for business to turn around before... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you... Read More
Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
Digital Printing vs. Press Printing ? A Comparison Guide
When it comes time to print your brand identity materials,... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
5 Steps To Help Fail-Proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every... Read More
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
Selling To Your Affiliates
While success with any internet marketing program falls on the... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail... Read More
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in... Read More
Marketing Smarter To Earn More
An accountant once told me that he never met anyone... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
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