4 Sales Strategies with Your Trade Show Exhibition Booth

Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of the tips on how to maximize... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors.RGB color"RGB" refers to the colors of light that mix to create colors. There are three basic colors of light - red, green and... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. When the answer machine industry finally figured how work to their machines into business systems with more than one extension, they called it "Voice Mail"This article focuses on what... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. It's a 'mass market' no longer," insists Rhonda... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack? No? Then ask your Dad. Are you familiar with the latest digital CD Cardz that... Read More

How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s)... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers... Read More

Encouraging Contact

The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Building a loyal following from... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out... Read More

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Positioning For Success

According to military historian David Chandler the campaigns of Napoleon... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

Motivating Your Target

There's just no time to waste in a cyber day;... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Dramatically Improve Your Marketing Results With These 6 Simple Steps

What if there were things you could start doing now... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

Discovering The Benefits That Hook Your Prospect

Benefits! They're what marketing is all about. No doubt you've... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Build A Successful Business By Staying Connected

Over the course of your business life you'll come in... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To... Read More

Developing a Contact List- Part Two

In a previous installment, we spoke about how to come... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More