Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Success in many things we do is dependent on how fast we can process information in order to do... Read More
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway.Are you a busy fool? Here's a test... If nobody has ever complained about your price then you probably are.High Prices Are A Sign of High... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are often funny to watch,... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.Tip 1: You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.As of 2004, there are an estimated 10.6 million privately-held firms in the U.S. that are 50% or more women-owned, accounting for nearly half (48%) of all privately-held firms. These firms generate 2.46 trillion... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.Regardless of the industry you are in image is a part of your marketing. Take the real... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd received. "I know this marketing communication doesn't work," she told me, "but why doesn't this make me want to buy?" I took a look, and what I saw was familiar and sad. The promotional piece was for a weekend retreat.... Read More
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Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written... Read More
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just... Read More
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity... Read More
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
How Do I Define My Market?
Your market is who you want to reach. Your customer.... Read More
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
Did You Know Your Mind-Set IS Your Problem?
How To Save Yourself From The Pits of Marketing Cyber... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of... Read More
Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Are you suffering from feelings of indifference or a lack... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when... Read More
Nine Must-Do Positioning Steps
Every professional or consultant knows that clients typically hire people... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords
Fellow Publicity Insiders, what does... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips
There comes a time in every small businessperson's life when... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
Marketing The Real You
I often wonder how the practice began of pretending to... Read More
Thinking About More Business
What does an old Russian joke have... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from... Read More
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
5 Tips on Establishing Yourself As An Expert In Your Community
Wondering how to get new patients into your practice? Wondering... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
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