Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers-80 million of them, nearly 27 percent of the U.S. population-are in their late teens and 20s, and already a market force to be reckoned with.The Millennials are here big time! "They're demanding their own music, defining... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.Those stats are cited by commentators during the game,... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. It begins with having the proper mindset. These five ideas will send you on the right path to building a solid marketing foundation for your business.1. Start with yourselfAsk yourself this: are... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive... Read More
Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1. I create a deadline for something to be produced. This creates pressure that I think is very important. Because I write this e-newsletter-BIGNews every other week, I must find an idea and... Read More
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands? Guess what, you are not alone. Just as people, for ages, have searched for the fountain of youth, entrepreneurs and small business owners around... Read More
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client,"... Read More
Step by Step Guide to an SMS Campaign
SMS is good for:? Short lead times and immediacy ? Cost effective personalised communication ? Ongoing 1 to 1 relationships ? Automated data capture and compliance ? Direct revenue and uplift opportunitiesBasic Rules for SMSIn addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing.... Read More
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Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about... Read More
Take the Logo Litmus Test
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking --... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing... Read More
Marketing Smarter To Earn More
An accountant once told me that he never met anyone... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
How Do I Define My Market?
Your market is who you want to reach. Your customer.... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
The Forgotten Market
There are a great many online business people who are... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
Beyond the Booth
With the advent of spring, trade shows begin to blossom.... Read More
Mortgage Marketing - How to Earn More Business From Realtors®
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter... Read More
How to Measure the Benefit Your Product or Service Offers
Measuring the benefit of your product or service means putting... Read More
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