Marketing With Business Cards

Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it's prime benefits.Business cards are... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses.The following case study... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever.Contact your local newspapers, and chances are, depending on what business you are in, they may be interested in giving... Read More

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.Many... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider tearing a page out of the corporate marketing playbook. For years big companies have partnered with nonprofits to co-promote their brands. And it has worked well because they keep doing it.In fact, since 1990, cause related marketing (also called corporate... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Marketing your business simply means... Read More

Let It Ring

Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.Now, even some companies with a legitimate tie to me are... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.When choosing a mailing list, first... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not. Do any of these statements sound familiar?If we're good enough, clients will find us or we'll get plenty... Read More

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Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

What Your Customers Want

Your customers don't know what they want. And to assume... Read More

30-Minute Marketing

Marketing your small business takes tons of time, years of... Read More

Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to... Read More

Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in... Read More

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

Money Making Real Estate Marketing Ideas

Real estate marketing is a lot simpler than most Realtors... Read More

Creating And Maintaining A Mailing List

Starting to collect proper information to create a... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

Promotional Marketing Products ? Selecting the Perfect Item

People are known to shop on impulse- buying an item... Read More

Four Essential Marketing Plan Components

Preparing a Marketing Plan for your product or service is... Read More

A Guide to Brochure Printing

Brochure printing can be easy if you first identify your... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is... Read More

Marketings Nuclear Weapon

Three seconds. That's what you have to convey your message.... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a MaybeWhen business is booming,... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More