Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with "me... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.Although front end systems such as advertising, public relations, press releases, direct mail, sales letters and promotional items are... Read More
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.By trigger buttons, we mean anything that the customer would find of peculiar value. It may be the quality of the product, the promptness of the delivery, the added perks in the offer, the after-sales... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.During the conversation you can determine whether the claim will be paid in full and when. This is the time to... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility.1. Celebrate the Wacky World... Read More
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them."To capture a larger market share and remain profitable, you absolutely, positively need to distinguish your products and/or services from your competitors. In other words, you need to make your business special in the... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing campaign is the most important aspect of your business plan. Without clients being able to find your services, you will not have orders! We suggest starting out with local advertising. Get one-line ads in your local newspapers, colleges, unemployment offices,... Read More
The Seven Deadly Sins of Ineffective Nametags
Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more... Read More
Advertising Your Private Practice: Beware of the Problems-Part 1
One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with... Read More
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Business Cards and Business Etiquette
One of the very basic conditions of being a successful... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Educating Your Customers
One of the biggest marketing mistakes businesses make today is... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
Creative Emulation
In business we have a number of ways or tools... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
Marketing With Brochures
With the explosion of the internet and online businesses many... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now... Read More
The Advantages of Full Color Brochure Printing
A brochure can be a great promotional tool, whether it... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
Provacative Research Works
If you want to double your business, then you need... Read More
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse... Read More
Turning The Casual Scanner Into A Buyer
The world is full... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
The Seven Deadly Sins of Ineffective Nametags
Your nametag can be your best friend. It can be... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of... Read More
Marketing And Patience
"Get your positioning and your programs implemented properly, and the... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
So You Want To Cut The Crap And Get Into The Money?
So, you´ve been around for a while, and maybe even... Read More
The Building Blocks to Effective Marketing
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can... Read More
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time.... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words,... Read More
15 Ways to Promote eLearning Programs
Pre-note: In this article, teleclass is an example used to... Read More
When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Effective Marketing for Small Businesses
Effective marketing for the small business begins with market researchIf... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment... Read More
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
Does The Market Really Want It?
At the very heart of any successful marketing strategy is... Read More
Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant... Read More
Determining Marketing Effectiveness Even If You Didnt Track
What if you've done a variety of marketing activities over... Read More
First to Market Theory
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
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