Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.""She's really smart, too," he added. "The company... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.When choosing a mailing list, first... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again.... Read More

Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. And the poor recipient, who only has limited time in his/her day,... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking... Read More

Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.Here are some reasons your company should consider... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten tips:1. Present yourself as a specialist and/or an authority in your field. Identify where you excel and use your skills, core competencies, knowledge and experience to become a valuable resource.2. Be clear on the services you provide, the target markets... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. It usually refers to printing using only a single color. Because brochures are extremely versatile in both content and use,... Read More

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Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing... Read More

Niche And Grow Rich

Unless you've been living under an Internet rock, you've probably... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's... Read More

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows

Trade Shows are lots of work, but they can generate... Read More

Business Cards that Make Them CALL

How would you use business cards for gift certificates?I asked... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have... Read More

Do You Really Know Your Prospect?

I'd like to introduce you to someone. I don't actually... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll... Read More

What Are Focus Groups & How Do They Work?

Businesses and other organizations use focus groups to research consumer... Read More

Is CRM Technology Living Up To the Hype?

Over the last few years the buzz about CRM (Customer... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More