Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites TESTIMONIALS. These might be called "reviews" or "peer reviews" or "customer comments" but they are all testimonials - a third party endorsement as to the merits of a product which... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.I want to go over a three-step outline for your marketing which are:1) Surveys2) Getting Attention3) PostageMarketing... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing ? attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component ? the loyalty card - has been added by many retail... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper.""Wow, that must be expensive," I exclaimed. "Are you getting results from that investment?""I sure hope so! My advertising budget is about $475 a month but I've never really tracked... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1. Talking too much.Enthusiasm sells! But don't talk too much... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss.... Read More
Roping In Loyal Customers While Making An Extra Profit!
You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card." The card is not free. It usually cost 10 bucks or so. But you get a 10% discount on most of your future... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.This is how you do it:1. Figure out how much... Read More
How to Size an Emerging Market
In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune.Marketing means informing your... Read More
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Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us... Read More
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't... Read More
Promotional Lanyards to Market Your Products and Services
It has become fairly common place to see Id badges... Read More
Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer,... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?It means pre-selling any additional features of your... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
Time for A Marketing Tune-up
If you have been in business any length of time,... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
Keep Costs Down and Keep the Marketing Strategy Simple
One of the biggest mistakes we could make as business... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Stretch Your Marketing Reach
One of the most cost effective marketing strategies you can... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Why Do You Need to be in the SERPS?
Why does your business need to be in the Search... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five... Read More
Good News Travels Fast
This newsletter is full of opportunities staring you in the... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
Prepare Your Communications For Growth
As the American economy emerges from recession, many businesses are... Read More
8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals? I... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
Winning At Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
5 Tips for Getting the Most out of Exhibiting at Trade Shows
Exhibiting at trade shows can be a cost-effective way to... Read More
Resistances To Marketing a Practice-Part 1
If you are a therapist, counselor, or an alternative or... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
How to Measure the Benefit Your Product or Service Offers
Measuring the benefit of your product or service means putting... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school, and my family... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
The Path To Your Prospects Wallet Begins At His Heart
You want your prospect to make the decision to buy... Read More
Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas
Parents are always looking for free and easy ways to... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
Questioning the Data of Demographic Off The Shelf Marketing Products
I have been working on a direct mail campaign for... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
The Importance of Business Marketing
Business marketing is one of the most important parts that... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
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