Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And,... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me. I've sent cards that I thought were so good that I was sure my phone would start ringing off the hook.... Read More

URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime. Yep,... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. Check previous history and years... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. ("Tchotchke" is... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has... Read More

Are You Losing Business?

As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you've got. One of the least costly ways to grow your business is to get customers to come back and buy more of... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. Then more. I kept stretching... Read More

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Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

Receiving a Brochure Printing Quote

Brochures are a great way to get your message across.... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

Breaking The Voice Mail Barrier

Even if you never place a cold call, you still... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

How Can I Break Into Cliques?

Have you ever gone to a networking function and seen... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

Free Publicity for Restaurants

One of the best ways to get a restaurant free... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Corporate Cleavage

I enjoy cleavage as much or even more than the... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More