25 Ways To Get More Business
Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links. Complete Article with Resource Box at end: Need more business? Who doesnt? Thankfully, new business is pretty easy to get, but you do... Read More
The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ
How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys... Read More
Twelve Places to Buy a Mailing List
©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations... Read More
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event? Are you certain? Let's say you sell gifts that help increase employee... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did.Let me tell you a little story.... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.' Although that clearly opens her up to... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over... Read More
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough. The fact is that people are as hungry as ever for the inspiration and stimulus a... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure... Read More
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Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless... Read More
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important.... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and... Read More
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have... Read More
Incentives For Customers? Whats New?
Lost & Found for the 21st CenturyHere in the 21st... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
10 Important Steps to Mail Order Success
There are a number of difficulties a beginning entrepreneur may... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program.... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Marketing Mimics Life
Clichés. We've all heard them...and hear some of them so... Read More
Make Your Prospects Say Yes!
6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
If You Can?t Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business... Read More
Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
Principles of Marketing 101
Marketing results should be measured in only one way ?... Read More
Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't... Read More
It Takes Two - How to Cultivate Profitable Alliances
"Cross promoting with other businesses can give you a significant... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you... Read More
Direct Mail Response Rates Mislead if You are Careless
I could tell you that the average temperature in the... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a... Read More
Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand... Read More
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