Educating Your Customers

One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers.You should first educate them about your product or service, and your... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.The following 7 tips will help you get the maximum response from postcards at the lowest cost.Tip 1: Focus on the... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. INTRODUCTION The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team. Some turn into customers. Some don't.Which means that, over time, every organization ends up with a pile of prospects that either disengaged during the sales cycle... Read More

What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you... Read More

The Words That Sell

What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business.Ted Nicholas has... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you've got. One of the least costly ways to grow your business is to get customers to come back and buy more of... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.It was extremely hard to read, so hard in... Read More

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am I amazed?Because they all reach the same people.Don't believe me? Start with radio - there's more information available, and the radio reps are... Read More

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The Biggest Needle In The Haystack

Hello everyone! Have you ever been curious about something, and... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

Who Is Your Market and Where Are They?

An important part of planning your business is to know... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where... Read More

Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my... Read More

Why Smart People Dont Know How to Market

As an educated professional, your success is based on what... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of... Read More