Boost Profits: Market to the Gay Community

Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference between success and failure of your marketing campaign.Postcards are visually appealing and one of the most affordable means to market your products and services.What makes an image smarter marketing post card different from... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.Then there are those who try to score points by "proving" gurus wrong. They think... Read More

Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them on the radio. We meet someone at an event or hear them speak and we are hooked. What has happened? Their marketing efforts have made the ordinary sound extraordinary. They have been successful at essentially creating something out of nothing!... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. I too fritter away time at trivialtasks like organizing paper clips, shuffling paper from onestack to another, updating... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced to use creativity and ingenuity to market on a budget, that... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads... then listen closely!I know nothing about John Kerry, and I know even less about his running mate, John Edwards. But, I do know... Read More

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PowerPositioning: WillYouAcceptThisRose.com

Positioning is a powerful concept in marketing. To illustrate, have... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3

To read the beginning of this special report, you can... Read More

Communication Breakdown - Dont Let It Happen To You

Do you have Communication breakdown?How are you communicating with your... Read More

Successful Marketing Through Seminars

One of the best ways for potential clients to find... Read More

Top Ten Blunders Exhibitors Make in Expos/Tradeshows

Triple your response from expos by avoiding the top ten... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies,... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in... Read More

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

Baby Boomers - Marketing to the Me Generation

Unless you've been in a dimly lit cavern for the... Read More

Getting Personal ? Innovative Marketing for Small Business Owners

The small business marketing strategy you can't afford to miss... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Is It Time To Revisit Your Marketing Strategy?

Small & Mid Sized Business owners, have you revisited your... Read More

Understanding Survey Software Features

If you take a look at the features that different... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

Networking, iNetworking, What Is The First Rule?

Networking on the Internet is the same as networking in... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

4 Sales Strategies with Your Trade Show Exhibition Booth

Trade show booths can act as an excellent source for... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? ... Read More