Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more... Read More
How Architecture Rendering is Part of the Impact
Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging. And architecture rendering has gone from pastels and paint pigments to fractals and figments.The many benefits of architecture rendering in two-dimensions were enough to sell the simplest or grandest of homes. But the limitations... Read More
The X Factor
So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.Eagerly, you monitor your site's progress as it slowly makes its way up the... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Here are 5 tips for businesses looking to expand their business by entering global... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become technology advantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented.Even consumers' behaviors have been unearthed and changed beyond recognition. Consumers have become more assertive, demanding,... Read More
Recipe for Success
Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. Then more. I kept stretching... Read More
Market Yourself as the Expert
As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field.Write tips... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with -... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an... Read More
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How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement... Read More
The 30 Incredible Ways To Sell Your Products Now and Sell More
How to sell more and sell quickly online for your... Read More
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it... Read More
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from... Read More
Increase Sales With Travel Incentives
Today's business environment has changed dramatically over the past 10... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Writing Sales Letters That Sell
The most important part of any marketing you do is... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
Beyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
The Future of Marketing Part 1
It used to be if you were a small business,... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
Good News Travels Fast
This newsletter is full of opportunities staring you in the... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?It means pre-selling any additional features of your... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
Postcards ? Picture Perfect Promotion
There is a simple but almost mystical law which governs... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
Mail Can Make You Money
Are you still waiting for business to turn around before... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
E-commerce : The Bottom of Pyramid Approach
For centuries and most of the decades in the 20th... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So... Read More
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
How to Use Your Newsletter to Research Your Market
A few decades ago, in the early days of automatic... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals? I... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
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