Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.I personally suggest exploring the following two methods... Read More
My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher. Last week she knew that she wanted to be an Olympic swimmer. This week she knows that she wants to be... Read More
You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give... Read More
"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their... Read More
"How to Earn the Right..."Marketing your professional services is a lot like dating: you have to earn the right to be intimate.In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to... Read More
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality... Read More
I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage".There is business science in "them der hills", namely the division or splitting of something, and last but... Read More
You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no one cares! Think about the last major purchase you made?maybe a car ?did you buy it because you met a car salesman... Read More
How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again.... Read More
There are four parts to a marketing system and they rest on ten cornerstones. Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice... Read More
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"Get your positioning and your programs implemented properly, and the... Read More
It's interesting to see how resourceful people become when starting... Read More
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I had a telemarketer call me recently. Here's a rough... Read More
Contrary to popular belief, the best use of business cards... Read More
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Direct Mail . . . Newspaper . . . Radio... Read More
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People are known to shop on impulse- buying an item... Read More
A consultant new in the city asked me how I... Read More
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Quit spreading those chain letters, nothing is going to happen... Read More
Part 1 of this series described five critical components for... Read More
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Want to learn how to lose a billion dollars?Just follow... Read More
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The N-word! We all know the value of networking and... Read More
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Okay, we were kidding about the smoke, but not about... Read More
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Will postcards be an advantage for you?The latest craze these... Read More
"But this won't work" said Steve. "I've tried it in... Read More
The media is a business's absolute best friend. It is... Read More
Offering free and exclusive content to ezine publishers and webmasters... Read More
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Forget what you know about your business Your goal is... Read More
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Give away your knowledge, and you'll make money. How does... Read More
If you have your own small business, it's important to... Read More
Last time we discussed how online coupons and promotion codes... Read More
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
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