Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency.When we consciously create consistent messages, brands, systems and communications, our customers begin to relax and know that we are trustworthy and reliable. This consistency enhances... Read More
Marketing Hat for Graphic Designers or Wannabe?s
Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By... Read More
Behold the Power of the Tip
You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store? One of the most effective methods for delivering your content is... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.How do I know... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."So how do you tell the difference, anyway? And how do you choose which ones will get your prospect's heart pumping?First, let's set the parameters: A feature is a... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads... then listen closely!I know nothing about John Kerry, and I know even less about his running mate, John Edwards. But, I do know... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very... Read More
Design Does Matter
The idea that good design can improve how people perceive your business has long been a part of a designer's sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."How do you start a swipe file? By watching your mail! Save all the postcards that... Read More
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Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss -... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising... Read More
Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Marketing Is A Long-Term Investment
"Dig your well before you're thirsty" is the title of... Read More
Want to Increase Your Business? First You Need to Understand where You are at!
Are you having trouble understanding basic situational marekting concepts? Then... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
How to Manage Your Marketing Mix
Here's the deal: advertisement is not marketing. It's like saying... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well,... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
Generational Marketing
Having run a multi-state franchise company with multiple brands it... Read More
How to Really Get Your Customers
What Really Makes Your Postcard Mailing Successful? The biggest single... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Mission Position
Ahh, the mission statement. For some companies it simply describes... Read More
Shopping Comes Back To The Community
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
Trade Show Promotional Products ? Boosting Booth Traffic
I was about seven or eight years old when I... Read More
Mortgage Marketing - How to Earn More Business From Realtors®
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
5 Tips on Establishing Yourself As An Expert In Your Community
Wondering how to get new patients into your practice? Wondering... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
Differentiate or Die
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim... Read More
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
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