4 Ways to Get a Prospects Attention Fast
Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. You have to capture a prospective customer's attention in the first... Read More
Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.If you're tempted to agree that what clients can afford limits you, let me first ask:... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.When choosing a mailing list, first... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It's great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline is important to a marketer. The author said that undisciplined people only live for today. He added that disciplined people use a little of their time for pleasure, and then invest the rest of their time in the future. Disciplined... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.1.... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and... Read More
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Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
Marketing The Real You
I often wonder how the practice began of pretending to... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
Creating Your Own Lead Capture Pages
Having a downline can be golden. A downline is a... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps... Read More
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past... Read More
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Becoming The Obvious Choice In A Sea Of Competition
Differentiation, niche marketing, and positioning. These and other related business... Read More
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
Multicultural Marketing ? Taking Care of Business At Hand
Multicultural marketing mirrors the changed face of America and is... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I... Read More
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding... Read More
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
Rising Postal Rates? Don?t Cut Down the Direct Mail
The United States Post Office in the past had some... Read More
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help... Read More
Census Data Mapping for Small Business
When studying the demographics of an area for a business... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen... Read More
Market Research ? How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse... Read More
Marketing Is A Long-Term Investment
"Dig your well before you're thirsty" is the title of... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Trade Show Promotional Products ? Boosting Booth Traffic
I was about seven or eight years old when I... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own... Read More
Take It To The Customer
In the past, purchasing ad space was the solution to... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Shopping Comes Back To The Community
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading,... Read More
Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
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