Basic Brand Building

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn't get that way over night and many... Read More

What Does Your Business Address Say?

If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Does 27... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it's a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like. You will notice that I didn't add brochures... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80% of it was junk. Marketing junk.What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials, there's one overarching question for you to consider - whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.Digital PrintingLess expensive - Digital... Read More

Profitable Marketing Programs Part 2: Figuring Break Even Point

In Part 1 -- I discussed how to consider both long term and short term profitability in your marketing programs and assumptions that go into conducting a break even analysis. Here in part 2, I will look at three different break even formulas.Figuring Break Even PointTo figure the break even... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to... Read More

To Web or Not to Web?

Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some products/services are more suited to the web than others. Plus, a well designed... Read More

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Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Spike TV - Know Your Audience

What do Klingons, giant rubber bands, and monster trucks all... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Ten Easy Marketing Tasks You Can Do NOW

Who says scientists can't market? Here are 10 easy marketing... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create,... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

Stop Searching - Joint Ventures are the Solution to Doubling Your Business

First, define the end user (or ideal client) of your... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Mobile Marketing a New Age Strategy

More and more companies seem to be looking for new... Read More

Great Marketing is Like Making a Great Movie

KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More

Keeping your Business Card visible

Famous quotes that keep you thinking.Have you ever listened to... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey,... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After... Read More