Postcard Marketing Done Right
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is... Read More
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential. How do you do that?A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies." The idea of disruptive technologies comes from... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.If you want to attract high quality clients... Read More
Promotional Freebies
What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn't love freebies? Having something to offer your visitors or ezine/newsletter subscribers for free can be very helpful. Often giving away freebies will... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web site you just visited could be in Singapore, the e-mail your reading now could have come from Alaska. The Internet is just one... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an "Ask the Lawyers" page where visitors can... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.Why? Because the would-be "netpreneur" has access to way... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need to remember is AIDA.AIDA is an acrostic for the four things you need... Read More
Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking... Read More
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How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss -... Read More
Marketing Through Associations
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
First Steps to Developing a Marketing Plan
Direct Mail . . . Newspaper . . . Radio... Read More
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to... Read More
Packaging Trends You Cannot Overlook (Part #2)
Part #26) Food safety is becoming paramount.What this means to... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the... Read More
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are... Read More
Key Marketing Questions - Planning Your Marketing Campaign
So you started a business. How's it going? Did you... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and... Read More
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list Your list is the... Read More
You?re In Charge. Now What?
For years now, you have been waiting patiently for that... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?
If you want to reduce waste and grow your business... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
Building Credibility for Your Business
Small companies that rely on business-to-business sales often find it... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips
There comes a time in every small businessperson's life when... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
Writing Sales Letters That Sell
The most important part of any marketing you do is... Read More
Client or Customer? There Really Is A Difference
Some people use the words "client" and "customer" interchangeably or... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different... Read More
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
Marketing Smarter To Earn More
An accountant once told me that he never met anyone... Read More
Take It To The Customer
In the past, purchasing ad space was the solution to... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
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