Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.Let's take a look at... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.Why we often let unconscious biases affect our opinions about people who are taller or have a different... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.How many times have you been told that: great marketing has to be "off the wall"; your message really needs to "knock-out" your audience; you have to be loud to stand out from the crowd.Consumer marketing... Read More

Top Ten Blunders Exhibitors Make in Expos/Tradeshows

Triple your response from expos by avoiding the top ten blunders at expos. Turn disappointment into sales success!If you are like most exhibitors, you were disappointed from the results at your last expo. There is only one reason for dismal results from an expo and that is not knowing how... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people's attention in this high-tech age takes the same know-how we had in neolithic days.The evidence of cave paintings points to our ancestors' grasp of the... Read More

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Dont Think Like A Package Designer - Think Like A Customer

Some of the most successful package introductions have come from... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

The Most Important Marketing Principles of All Time

As you have probably experienced there is a lot of... Read More

Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster

Are You Riding The Marketing Roller Coaster?If you're like many... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items

Strategy #1: Change Your Mindset That's right, change your mindset!... Read More

Quick and Instant Marketing Soup

Everything happens Quickly and Instantly on the Internet. In the... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

The Beginners Mail Order Opportunity Guide

The "Mail Order" business is not a business of itself,... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success

You have a great product or service? Now, how should... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More