First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify... Read More

Powerful Direct Marketing Numbers

Direct Marketing works!Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing".It works because, no matter what you have heard, read or believe ... most people look forward to personal communication. They like being treated... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. All marketing research and development was focused on the 20%... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you´ve been around for a while, and maybe even made a few bucks, but you still need something... well here are four magic tips: 1.The purpose of your webpage is to get leads, forget selling, the one reason you want your webpage is to get leads, so that becomes... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to "limited time only" offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. It's fast and less expensive.How to Find What Works... Read More

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't help it along by creating sinkholes to consume your limited financial resources. There are seven key mistakes most businesses make in the game of marketing. Learn to avoid them!Marketing Sinkhole #1: Indiscriminate LustMany companies want as many customers as they... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.The most well-known reply device is the business reply card. But today it could... Read More

---

Showing 1 - 10 of 1321 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133	Next »

The Key to Success

Good business is about communication... not just what you say... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Have Something Good To Say

If you don't get this right, you can just forget... Read More

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More

For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a MaybeWhen business is booming,... Read More

Simplicity In Marketing

In a world that is spinning out of control; with... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Breaking The Voice Mail Barrier

Even if you never place a cold call, you still... Read More

25 Ways To Get More Business

Special Requirements for Reprint: we ask only that... Read More

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

The Marketing Plan and the Four P?s

The Marketing Plan section of the business plan demonstrates how... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More

Marketing On The Cheap: Join The What?

Your local Chamber of Commerce.Now before you stop reading, I... Read More

Getting Personal ? Innovative Marketing for Small Business Owners

The small business marketing strategy you can't afford to miss... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? ... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To... Read More

Effective Marketing for Small Businesses

Effective marketing for the small business begins with market researchIf... Read More