Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Inevitably the... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it. When I launched my speaking business in... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas... Read More

Matrix Web Sites - Scam or NOT?

While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal!Before answering this, you may know that there are some wonderful deals offered on the net, that will make you want to jump at it. Keep your shirt on.... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.For you to succeed, you have to identify and understand what you or your business does or... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following... Read More

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Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash... Read More

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?

If you want to reduce waste and grow your business... Read More

Promotional Marketing Products ? Selecting the Perfect Item

People are known to shop on impulse- buying an item... Read More

New Years Revolution

No, that's not a typo in the title. Resolutions are... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

People Pleasing Postcards

Why are more businesses turning to full-color postcards as a... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?Perhaps that... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation... Read More

How Important is Your Marketing?

Bob called last week from Phoenix, Arizona with some stunning... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

The Secret to 100% Success With Your Marketing

There's a secret to marketing, which is so simple, yet... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got... Read More

Sowing and Growing Your Network

The N-word! We all know the value of networking and... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do... Read More