Blowing Your Own Horn

Opportunity Assistance Business Resource Center

At first you must think that with a title as above that this article must be about something other than marketing; however, what this article is about is marketing, specifically affiliate marketing.Affiliate marketing is much more than signing up for a free affiliate program and... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company?s... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product's export suitability; explore the strength and scope of your... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Especially when you attend meetings, events or if you're out in the field... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.For you to succeed, you have to identify and understand what you or your business does or... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to... Read More

Choosing Networking Functions

Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your products and services even before your customers make a purchase.For example, let's say you're selling a computer with a 15" monitor for $600.You can tell your customers that they can upgrade to a 17" monitor for only $100 more.That's upselling!The... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. Here is a concrete example to illustrate my point.Joe's Civil War... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. REDESIGN You can increase your target... Read More

---

Showing 1 - 10 of 1321 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133	Next »

15-Minute Marketing: Lots of Results in Little Time

Do you think you don't have enough time to market?... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most... Read More

Is Your 4X4 Trail Rated?

"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

The Future of Marketing Part 1

It used to be if you were a small business,... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

How To Create Urgency So People Buy Now

..products or services now. They may not revisit your web... Read More

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half

Many times when a trade show is planned for there... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow.... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are... Read More

Networking the Media

The media is a business's absolute best friend. It is... Read More