You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients.Whether you are just starting out or have been in business... Read More
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fails, then the entire ad or sale copy... Read More
Think about all those Cracker Jacks you ate as a kid. What's your lasting memory? I'm guessing it's not the taste, but the surprise inside ? that tiny package that contained a simple puzzle, brain teaser or temporary tattoo. Today, I still glance over my kids' shoulders reliving fond memories... Read More
Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do... Read More
A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. Do you enjoy reading Mail Dealer magazines? Do you enjoy orderingand receiving "Big Mail?" Do you enjoy working with new... Read More
The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market... Read More
Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential. How do you do that?A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess... Read More
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . .Namely, to learn something or to buy something!The trick, for a salesperson, is to find out... Read More
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event? Are you certain? Let's say you sell gifts that help increase employee... Read More
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.When used correctly a post card can become very powerful marketing... Read More
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1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
Breaking into the international marketplace can catapult a company into... Read More
The key to success in any business relies a large... Read More
Apart from being the fastest, easiest, and most profitable strategy... Read More
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
So you've invested more time than you ever believed possible... Read More
Are you market products and services using PPCs? PPC Advertising... Read More
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
We all watch the commercials on TV. We hear them... Read More
Each year, the Super Bowl provides marketers opportunity to study... Read More
With the Internet opening up the doorway to the global... Read More
Rest assured that no matter how smart you are, you... Read More
Things have to change. Cross selling is not going to... Read More
A church in my community provided me with one of... Read More
IntroWant me to tell you something on how you can... Read More
When you hear the word "marketing" what comes to mind?... Read More
Many professional copywriters estimate that the headline contributes to 80%... Read More
The best way for someone to hang on to a... Read More
As an entrepreneur involved in selling and/or promotion... Read More
We have been talking about choosing groups to participate in... Read More
Research shows that the gay and lesbian market is worth... Read More
A funnel is a good way to think of the... Read More
Ted Nicholas is a marketer with a proven track record.... Read More
Behold! He with the light cometh!He shall light thy darkest... Read More
For those new to marketing planning, the thought of completing... Read More
It seems nowadays every marketing guru and their brother-in-law has... Read More
Small and emerging companies often do not put together a... Read More
Advertising is the lifeblood of any business. If you do... Read More
Some people have little difficulty attracting and maintaining clients who... Read More
I am doing what you do, sitting at my computer,... Read More
The industry standard for mobile washing is completing the car... Read More
One of the best ways to attract more clients is... Read More
Give away your knowledge, and you'll make money. How does... Read More
Exhibiting at trade shows can be a cost-effective way to... Read More
As a business owner, you know how valuable being good... Read More
Business startup and failure rates are scary...In The USA...- Every... Read More
The marketing decisions you make for your new business are... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
So you just dropped a tidy sum to attend a... Read More
Postcards may be one of the best kept secrets of... Read More
So you started a business. How's it going? Did you... Read More
There isn't a day that goes by that I don't... Read More
Rule Number One when writing marketing materials is "Know Your... Read More
With more and more companies wanting to integrate their products... Read More
What benefits will you get from flyers?Flyers are much different... Read More
With all the shuffling that's been seen in the search... Read More
It's a fact that your customers are your best leads.... Read More
If you run a small business you should be a... Read More
With the advent of spring, trade shows begin to blossom.... Read More
Does it make sense to clap for your customers? It... Read More
How to Take Your Law Firm to the Next Level... Read More
Direct mail marketing is essential for a business to survive.Choosing... Read More
We're back to the subject of ethics, more specifically, business... Read More
A newsletter can be a wonderful, economical way to communicate... Read More
Doctors do it, hair dressers do it, and salespeople can... Read More
Are you struggling to find a new twist for... Read More
The greatest asset to your business is your Customer, specifically,... Read More
You may be in business for yourself or as a... Read More
Considered a vital link in a show's promotional plan, direct... Read More
Over the last few years the buzz about CRM (Customer... Read More
In building and running a professional practice (or any small... Read More
Do you want to successfully market your business franchise online?... Read More
A Complaint? It's a Compliment!What made you mad last week?In... Read More
If you have been in business any length of time,... Read More
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Conventional wisdom says that the front of a direct mail... Read More
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