1. Far Cheaper and Much More Flexible Than Print AdvertisingThe Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use... Read More
Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service.When do you use autoresponders? Normally, they are used to follow up with... Read More
It's impossible to sell a product or service without demand ? no matter how low the price or how big the discount.Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they... Read More
Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.I said they didn't work that well... Read More
Here I will explain precisely how to advertise effectively, including:1. The single most important thing to understand 2. Why you must understand the benefits your customers seek 3. The most important element in your advertising 4. Appealing to the reader's self interest 5. Hints for body copy 6. Emphasizing risk... Read More
This is a little tip I got from Alex Sampson, a true marketing master.Fact#1:The ownership of an optin list of subscribers is the #1 thing you can do to promote your product or services, you cannot succeed online without one, so don't even try.Fact#2:Someone searching for one thing may be... Read More
Major marketers in the United States have recognized the importance of the Hispanic Market since the early 1990's. Back then, only Fortune 500 companies with multi-million dollar marketing budgets started targeting this promising vertical segment through Hispanic TV, radio, and print advertising. Although still in its infancy, Hispanic marketing proved... Read More
Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other's business. Both parties agree to endorse each others service or products on their website, in their newsletters or mailings.Webmasters that participate in joint ventures look for targeted markets (businesses that are... Read More
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.(3) Identify a problem and show people... Read More
I. Summary of a marketing planThe marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to... Read More
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For the last couple weeks I have been running a... Read More
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