When I purchased my very first computer, not too long ago, I signed up for many Internet Marketing Newsletters. Though it's been a few years, I still have them.I've subscribed to at least 300 Newsletters and it affords me a broad outlook. My idea was to track and compare them.... Read More
Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Answering these questions before you sign with a POD publisher will save you money and angst.1. Is the publisher reliable? Read... Read More
The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project -... Read More
Content is King but the web pages are still littered with writing that does scant justice to the word content, least of all creative, useful and valuable content.The first wave in the internet is finally over when we saw the design and technical elements of a website were the focus... Read More
The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience. Once you know who they are, determine which publications they are most likely to read.While large... Read More
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.Until a few years ago, some email programs couldn't handle HTML. Nowadays that is not... Read More
You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.But wait... what are you asking for? If you're asking formore than my name and email address,... Read More
So how do smaller businesses use the internet to drive traffic and improve their cashflow?The upfront answer is building a permission based contact database tied into your website.Build a targeted list and you will have cashflow on demand.Of course you will still optimise your site for the search engines as... Read More
Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they're unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month.- Growing your opt-in... Read More
I have to admit to being readily impressed by company names. Maybe it's an age thing. You see, I was around when we had nationalised industries here in Britain, you know, British Railways, British Gas, British Steel, British Road Services, etc., etc. Those companies may have been over-staffed and under-efficient... Read More
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