The Lonely Hat: A Marketing Parable

Jones was a typical entrepreneur who worked long hours and wore many hats.The problem was that all the hats screamed for attention. Jones solved the problem by wearing the hat that screamed the loudest.Unfortunately, this was only a temporary solution since all the hats kept screaming until they were worn.There... Read More

Beware the Opposition!

Any time you make changes in your life you are going to be met with opposition from people who would prefer you to stay exactly as you are. Sadly, these people are often the ones that love you the most; your family, friends, partners and even work colleagues. However, in... Read More

A Dorm Room With A View

As a senior in high school, he paid cash for a BMW with money made by selling newspapers. In 1983, as a college freshman, he sold custom-made PCs and parts out of his dorm room?hiding them behind his roommate's shower curtain whenever Mom and Dad visited. A year later, with... Read More

Entrepreneurship: What does it REALLY mean?

Introduction:In a world where ideas drive economies, it is no wonder that innovation and entrepreneurship are often seen as inseparable bedfellows. The governments around the world are starting to realize that in order to sustain progress and improve a country's economy, the people have to be encouraged and trained to... Read More

What It Takes To be An Entrepreneur Series: Action

Many people have the professed desire to be their own boss, start their own business ecetera, ecetera...Trouble is, how many people actually take the steps necessary to fulfill their professed desire?A recent incident that actually happened brough this principle clearly into focus.I was recently told by someone who is quite... Read More

The Perfect Little Coffee Shop: Are You Afraid of Failure? Are You Letting that Failure Cripple You

Ah, coffee, the drink of choice when I want to share a special moment with friends, when I want to sit and ponder life or when I want a moment alone. I am an avid coffee drinker. I love coffee and I love the atmosphere of a good coffee house,... Read More

Judging Entrepreneurial Ideas

Most entrepreneurs constantly come up with new ideas. Whether they are working on another project, driving, or lying in bed, their minds are constantly churning out new products, services and ways of doing things. For these entrepreneurs, the startup challenge shifts from coming up with ideas to choosing which idea... Read More

Salon Marketing Using Wireless Broadband Internet Access

Our client in Chicago did, located right outside downtown too...a right competitive area. Everbody's looking for some kind of edge and we found it for them. Want to hear...the rest of the story.Just in case your wondering it doesn't have to be a major city or suburb, because it worked... Read More

PR That Entrepreneurs Often Overlook

If that sounds like you, here's what you may be missing once the new enterprise is launchedPublic relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise.PR that uses a fundamental blueprint to deliver external stakeholder behavior change ? the kind... Read More

Enterprising Route is to Go Your Own Way

DON'T talk to me about education for entrepreneurs. They're pouring far too much public money into it already - not counting the millions some well-known Scottish entrepreneurs are prepared to waste on it.And all because far too few of our youngsters these days are prepared to attend the University of... Read More

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The Role of Statistics in Prospect Modeling

Identifying prospects has come a long way since the days... Read More

The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past

Hair care has been around as long as humans have... Read More

Defining a R&D Framework for Entrepreneurship and Innovation on Information Product Generation

IntroductionKnowledge is the key resource that forms the institutional basis... Read More

CHINESE TAKE-OUT: Oriental Business Principles Demystified For Online Enterprises

"The expectations of life depend upon diligence; the mechanic that... Read More

Dream It, Create It, Become It! Design a Dream Board

Have you ever heard of "Dream Boards" or "Treasure Maps"?... Read More

Why eBay Is A Smart Choice For Entrepreneurs

Attention entrepreneurs: If you think the search for the ultimate... Read More

Rambling Confessions of a Recovering Entrepreneur

I told my family that I finally accepted that my... Read More

PR That Entrepreneurs Often Overlook

If that sounds like you, here's what you may be... Read More

Creativity & Entrepreneurship: The Creative Evolution of an Intellectual Property©

In each of us, there is a creative spark -... Read More

Starting Your Business By The Book

I've gotten several questions recently about the legalities of starting... Read More

The Myth of Undercapitalization - Six Ways Entrepreneurs Achieve Success in Spite of Start-Up Money

This year more than 17 million people will become entrepreneurs,... Read More

How to Be an Entrepreneur and Keep Your Sanity

Define for yourself what an Entrepreneur is:What makes you think... Read More

Six Degrees of Separation

Through just five or six intermediaries, you could be linked... Read More

Why I Should Go In To Business

Rohit Kochgaway was very upset with his boss for his... Read More

Determine Your Niche & Be Successful

What's a niche?Dictionary.com provides a great, twofold definition:"A situation or... Read More

Something From Nothing, With Something To Share

Betrayal, it can hit you like a load of bricks... Read More

Profile of Women Leaders

Leadership is based on two words, "pressure and support"and that... Read More

From Employee to Entrepreneur: Taking the Plunge

Before you decide whether or not running your own business... Read More

Ancient Warrior Secrets For The Modern Entrepreneur

The words you see onscreen trigger subconscious responses. Dark images... Read More

About Ending Competition

1. Why should I not compete with others?The very concept... Read More

The Entrepreneurs Prayer

As I awaken with the gift of yet another day... Read More

How Entrepreneurs Make Money Selling Global Brands On and Off-line

Did you know that thousands of companies from all over... Read More

Designing a Comprehensive Franchise Company Computer System

One of the most important management tools a franchised company... Read More

The 9 Key Distinctions of Successful Solo-Entrepreneurs!

SUCCESSFUL Solo-Entrepreneurs approach life and business from a perspective that... Read More

10 Essential Tips for Starting Entrepreneurs - Ignore these at your Peril!

1. Do What You LOVE: If you've chosen your business... Read More

... in Pursuing the American Dream

This morning I woke up at 4:30 in the morning,... Read More

Getting Rich Isnt a Bad Idea

You've seen plenty of articles claiming to offer you the... Read More

Franchises - Success and You

Many people believe owning a franchise will make them rich,... Read More

Securing Second and Third-round Venture Capital Financing

Widget sales are booming ? the competition is scrambling, demand... Read More

Herb Filled Pillows Make Over a Million Dollars

Lauren Rosenstadt was a single mom working at a herbcompany... Read More

History of Enterprise Car Rentals

So few really understand the drives and motivations of entrepreneurs.... Read More

Differentiation ? Smart Marketing Strategies for the Solo Entrepreneur

Are you ever frustrated or hesitant when you talk to... Read More

The Entrepreneurs Dilemma

In business, you plan to protect your inventory, your unique... Read More