To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.So how do you improve the chances of making your email stand out from junk mail? (And I'm assuming you're... Read More

Email Etiquette II

I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in discussion groups. For those who are not yet aware, on the Internet there are hundreds of thousands of discussion groups available in any... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results.A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season.... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed.Why is it so? The main reason must be the wide use of email. One study published by the US Department of Commerce established that... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email ListIt's not a website.It's a smart autoresponder and mailing list software.Be aware, I just said smart autoresponder. Not a cheesy one, I mean regular one.You know what a regular autoresponder is. It's the thing that... Read More

How NOT To Appear Like A Spammer

Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.There are different definitions for spam but I will say that spam is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I have grappled with many times especially since I rely on email as a primary means of communication rather than the phone because of my hearing loss.You email a client, follow up, and whatnot. Hubby has been dealing with this for... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.Are your subscribers even getting your newsletter? You might be shocked to find out... Read More

Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. The gatekeepers and voicemail were screening her out. Sabrina was "following up" her... Read More

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Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and... Read More

Autoresponder Tips

An autoresponder is useful for, well, responding to people who... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online. They... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it... Read More

Why You Need Run Survey

Do you have a list of e-mail addresses of your... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever,... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking... Read More

Dear Ms. Subscriber - Please Dont Unsubscribe

Don't be insulted. Don't take it as a personal rejection.... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big... Read More

Website Promotion Through Newsletters

Website promotion is certainly a main focus of all business... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More