An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating... Read More

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you.The benefits:1. Direct communication with prospects and existing customers2. Plenty of room for your message. Your space isn't limited when you can send... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email.It's still like this today - for the publishers that are getting it right. I believe newsletter publishers somewhere... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important... Read More

People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will subscribe to every ezine or ecourse that will come across their search. They don't remember it after a while. If you send email... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift. The five guidelines included in this series should become watchwords for ezine emailers as they incur... Read More

Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching... Read More

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?An Autoresponder is a program or service that allows you to automatically send pre-written emails to anyone at anytime. It is basically a sequential automated email system. You write messages, load it on your Autoresponder, set the time difference between emails being sent out, then leave your... Read More

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Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

The Gold Is In Your Mailing List

Let me ask you a question, "What is the most... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever,... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

Email Marketing - Building A Mail List

Millions of people use their computer everyday as a form... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More