Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.As an email advertising Internet marketing exercise, I decided that I wanted to approach the members of some of the affiliate programs that are featured in... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your short term profitability online, you've got to think of your business as more than just one or more products or services. Getting customers is the hard part, so the best strategy is almost always to gain their business long term.Ask... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.Main LessonsData, data and more data is the main factor holding back B2B and B2C email marketersData Management:Many marketers are... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth... Read More

How to Choose the Autoresponder Right for Your Business?

Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service. When a customer sends an e-mail to the autoresponder address, this smart 'robot' sends back an e-mail response, usually informative letter.You can set up hundreds of autoresponders. You can... Read More

What Is An Open Rate

Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.About 95% of visitors will not buy on their firstvisit to your website - in fact, most of yourcustomers will have to see your message 7... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". They may choose not to open up your email ads or simply "mute" their remote control so that they don't... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true.According to CIO Today, Microsoft is now employing "IronPort Anti-Spam Technology.""IronPort" is a paid "white-list" for people who send "mass... Read More

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Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

Keep Your Work From Home Newsletter From Being A Spam Filter Casualty

It's hard to get your email through to clients, friends... Read More

What is Email Marketing?

There are many avenues available for marketing online products. Radios,... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to... Read More

You Must Build A Customer List

If you run (or plan to run) an online business,... Read More

Website Promotion Through Newsletters

Website promotion is certainly a main focus of all business... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking... Read More

The Magic Of Email

These days email is taken for granted and used perhaps... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More