If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!A message that earns respect makes sales. That`s why our... Read More
Which email format is more effective to use, Text or HTML?A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many... Read More
Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside.Before they begin to read your newsletter, your clients and prospects will be... Read More
1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder.2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.3. Publish free reports... Read More
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer's desk, lumps are just the ticket. I love direct mail for small business marketing and I'm particularly fond of something I... Read More
You've probably heard this educational philosophy:Tell me, and I'll forget.Show me, and I may not remember.Involve me, and I'll understand.Almost the same could apply to newsletters, except interaction in a newsletter is more than just about teaching and learning. For newsletter publishers, it's a great way to take a pulse... Read More
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.So, you need to carefully develop your e-mail marketing campaign with great care.Here are 10 steps you can use to develop a successful e-mail marketing... Read More
After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your affiliate id. You're making sure that you will get the commissions you deserve. This... Read More
Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. To me, you're just a font. You're a font in an email, or in a forum post.... Read More
Offer a newsletter in a time frame that will be easy for you to manage.Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon. Almost everyone is doing it but not all are doing it well. The newsletter with the greatest frequency... Read More
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An opt-in e-newsletter is one of the most effective marketing... Read More
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