Dont Attach That!

The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the... Read More

Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. Explain why you want... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing. The competition is... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in your Internet marketing arsenal? Sometimes it does sound trivial but it is one of the most powerful marketing strategies available on the Internet. Why is that? It's simply because it does everything in the background but this is how it... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true.According to CIO Today, Microsoft is now employing "IronPort Anti-Spam Technology.""IronPort" is a paid "white-list" for people who send "mass... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during the last few years. They now expect that their details will be used only for the purposes for which they have been provided and not shared by original trustees. This is especially true of email addresses because of the huge... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines.Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine.Your benefit... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Dozens? Hundreds? Thousands? Millions? (Go ahead... dream big!)I encourage you to try reaching some of that audience with targeted e-mail marketing. If you've never tried this marketing... Read More

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with... Read More

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Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

Personal vs Professional Life Email - Dont Squander Your First Internet Impression

My first email address was with compuserve.com back when you... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

Keep Your Work From Home Newsletter From Being A Spam Filter Casualty

It's hard to get your email through to clients, friends... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years... Read More

Autoresponder Tips

An autoresponder is useful for, well, responding to people who... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

Email MarketingTips - 3 Reasons Why Business Must Use Email Communications

Whether a company sells light fixtures to large corporations or... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is... Read More

To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Email Marketing Essentials

Perhaps the most important component in turning visitors to your... Read More

Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your... Read More

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More