Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is impeccably designed or has the latest in... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.But I soon became complacent about... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:1. An attention grabbing headline is crucial. Yes, headlines are one of the most important elements within your web pages. The majority of professional copywriters have been known to spend as... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging.Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I was working in a big corporation at the time. I thought it was the neatest thing since sliced bread. I hit a button and the message is sent instantaneously. What could be better? Since then, my feelings towards email are... Read More

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might... Read More

DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Wednesday, December 15 2004 at 16:00 EET Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light,... Read More

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An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails... Read More

Spam! Whats the Real Problem

Most people now know the official definition of spam- Unsolicited... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file,... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

The Magic Of Email

These days email is taken for granted and used perhaps... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

Twelve Tips for Successful Opt-in E-mail Newsletters

An opt-in e-newsletter is one of the most effective marketing... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Ways to Use Autoreponders To Increase Your Profits

When I was first introduced to an autoresponder I thought... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

What Is An Open Rate

Good thing in emarketing business today is that many people... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message:... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More