Say Something Worth Talking About

I recently published a short e-book called 'One Thing I Know About Doing Business Online'. Seventeen people contributed - including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGovern and Ann Handley.But I didn't make a contribution of my own. This article is about the one thing I know...First,... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two

Why time spent on your site is importantAll websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or... Read More

The Top 10 E-Commerce Ways to Follow up with Clients - Part 1

Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. Building your... Read More

The Five Steps of E-Commerce

You set up a retail business, you advertise in your local newspaper, you get customers coming into your store, and you receive payment at the cash register. Create an online store, and...how do you get customers? How do you receive payment?The concept is the same, but the steps are different.Step... Read More

How To Eliminate Credit Card Refunds From Digital Thieves

Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"?Welcome to the electronic world of "cyber-shoplifting".Unscrupulous surfers, disguised as potential "customers", systematically opt to ordering goods (using credit cards) in electronic... Read More

How Merchant Accounts Can Save You Money

We all know that accepting credit cards is the key to online sales. Unfortunately, most merchants are unaware that acquiring a merchant account can actually save them money. And in many cases, big money!For this experiment, we will use a fictional character named Bill. Bill owns and operates a great... Read More

The Plain Man?s Guide to Making Money Online

I'm a plain man who uses plain thinking in devising strategies for making money online.I do not spend obscene mounts of money attending high ticket web conferences nor do I rush to purchase the latest collection of web casts at outrageous prices.What I do instead is dissect what the high... Read More

Ten Reasons Why Online Surveys Are The Future of Marketing

Customers are tough cookies. They're extremely media aware and increasingly cynical ? it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction ? all the benefits of the internet without the programming.Here are ten reasons why they... Read More

Set Yourself Apart From The Ordinary

I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind. I have talked about finding the search words and... Read More

Coupons & Rebates

Yes, it's true, coupons are not just for newspapers anymore. Not to be a downer, but I personally hate the things. I can't imagine ever voluntarily wasting a perfectly good Sunday morning, getting paper cuts from cutting out the darn things: but to each their own. My opinion aside, there... Read More

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Showing 1 - 10 of 240 Articles
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E-marketplaces from Sellers Perspective

What is an E-marketplace anyway?E-marketplace is a business to business... Read More

How To Start An Internet Business ? Site Layout

The fourth step of how to start an Internet business... Read More

Credit Card Merchant Account Basics

Knowing which credit card merchant account to get can be... Read More

Accept Credit Cards Online Without a Merchant Account

There are two major ways to accept credit cards on... Read More

Outsourcing Your Ecommerce Order Fulfillment

When your eCommerce business grows to the point where you... Read More

Online Shopping: Legal Challenges for Taxing Authorities

E-commerce offers customers the chance to eliminate many stages in... Read More

Chinas IT Industry to Maintain Fast Growth

China's IT industry is expected to see a sales revenue... Read More

How To Accept Credit Cards Without a Merchant Account

To increase sales on your website, you must accept credit... Read More

The Secret Science Of Online Shopping

In theory you could create a retail web site with... Read More

Shopping Online: What You Should Know

For some people, shopping online is as normal as driving... Read More

Choosing an Ecommerce Shopping Cart

Choosing an online shopping cart is a big decision. Unlike... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One

The problem with most e-commerce marketing strategy today is that... Read More

Developing a Winning e-Commerce Strategy

One bright spot on the economic horizons around the world... Read More

7 Questions to Ask A Potential Internet Merchant Account Provider

Recently I went looking for an online merchant account, with... Read More

The Art of Being Human

This isn't the first time I have written about the... Read More

The Internet and Customer Care: Aid or Anarchy?

It was reported in 'Marketing' magazine this month, that Britain... Read More

Business Online ? Blind Hunt

Do you sell something online? Do you have a business... Read More

Shopping Cart Usability

Usable Shopping Carts Increase SalesE-commerce has been around since 1993... Read More

Overcoming Frustration with Technology

For whatever reason, when we get a new boost in... Read More

Online Consumers ? What Are They Complaining About?

For many businesses, e-commerce represents a tremendous method for generating... Read More

Why Our Site Was Removed From The ODP

Our website, Best Of The Home, has been listed in... Read More

How To Prevent Your 3rd Party Merchant Account From Suspension

What would you do if you were sent an email... Read More

Keep Your Customers Happy by Organizing Your Payment Options

Anyone using a slow, or an awkward payment processor had... Read More

Mr and Mrs Smith Go Online, as Internet Technology Moves from Fantasy to Normality

According to NOP World, 48% of all Internet users have... Read More

Selling From Your Website

Greetings!Friends and relitives ask us all the time " How... Read More

Products for a Successful Web Business

There are F words in business. We have seen many... Read More

Delivering Information Products Through Paypal Automatically

Paypal is one of the wonders of the web. Never... Read More

The Webmasters Assistant

There are many tools available to a webmaster to analyse... Read More

Intranet Portals ? Personalisation and Customisation

The key difference between an (old-fashioned) Intranet and a PortalWhat... Read More

Your Site is all Direct Marketing

This may not be a popular view, but I think... Read More

Shop: Is Shopping Online Secure?

Is shopping online becoming popular and safe enough for you... Read More

Guide To Safe Online Shopping

Online shopping can be a little frightening to people who... Read More

Intranet Portals ? Search and Taxonomies

Knowledge Management for beginnersKnowledge Management (KM) can be defined simply... Read More