China's IT industry is expected to see a sales revenue of 2.68 trillion yuan (US$322.3 billion) in 2004, up 42.3 per cent year-on-year, becoming the country's leading driver for economic growth, MII(Ministry of Information Industry) sources indicate.The industry's added value is expected to hit 578 billion yuan (US$69.6 billion) for... Read More
Summer must be when many work at home Mom start to think that their business is a flop and begin to look for a new opportunity. This is fine if your business is truly a flop - but chances are, you just need to take a look at it from... Read More
This isn't the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again.Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters.Dealing... Read More
After building and transferring many e-commerce sites it still amazes me that owners of e-commerce businesses are still wasting money in three basic ways. For fear of stating the obvious, saving money is the same as making money $100 saved is $100 added to your profit margin. Here are three... Read More
There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.It's tempting to think the only thing that matters with direct marketing copy is to get the tried and tested elements in place.If that were the case, you would be able to buy... Read More
1. To find out what type of content visitors want to see on your web site. This should increase repeat visits to your site.2. To find out how to improve existing products or services. This will attract new customers.3. To find out which products or services your customers would like... Read More
Are you familiar with Froogle? If you are an online merchant, you certainly should be.Froogle is Google's product search engine and was launched as a "beta product" in December 2002. Froogle's significance is in its ability to generate free "qualified" visitor traffic for online merchant products?assuming they gain "maximum exposure".What... Read More
Back in 1998 (through 2000 or so), I worked for a small company (called PaymentNet / then Signio) that handled online transactions. Verisign later purchased this company, and the product team I led integrated the "client" - the portion that took the credit card information and sent it to our... Read More
Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most 'peaceful' and among the most 'useful' I had seen in a long time. That is to say, the visual and promotional 'noise'... Read More
If you have been wrestling with the idea of applying for your own 3rd party merchant account then take a look at the following compelling benefits of using a 3rd party provider to mange all of your credit card processing needs.1. The most inexpensive way to accept credit cards with... Read More
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Many surfers already know about Froogle, Google's shopping portal that... Read More
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