When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. In order to succeed, a wide... Read More
Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.1.The copy is boring. Great copy will never be boring... Read More
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is... Read More
Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the... Read More
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.Here are 10 tips for writing effective web copy:1. Make sure... Read More
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of... Read More
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your... Read More
Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to... Read More
The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. While these qualifications change from company to company, the over all concepts are the same throughout. Unless you can... Read More
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The art of writing profitable classified adsEverybody wants to make... Read More
Several years ago, when I was working for an agency,... Read More
Knowing how to write, and write well, is a skill... Read More
Copy is all about words. Or is it?Copy is about... Read More
Do you want to make $5000, $10,000 or more every... Read More
Persuasive copywriting is what draws the attention of prospective customers.... Read More
Even for those with the skills needed, finding copy editing... Read More
Quotations are expressions, usually in the spoken form or in... Read More
When you receive a sales letter with typos or grammar... Read More
You know what it's like, you're reading the sales material... Read More
Many people feel they have a story to tell or... Read More
We all know words are powerful. Whether written or spoken,... Read More
Building a professional reputation requires a campaign founded on your... Read More
When I show some people my advertisements, I sometimes get... Read More
In order to get ahead in your copy writing business,... Read More
You only have an instant to capture your prospect's attention.... Read More
There is a difference between creative writing and copywriting. It... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
So many copywriters think that it's enough to be a... Read More
Every person has secrets that only he or she knows,... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Your sales copy is the life source of your business.... Read More
Web copy that's intended to sell or generate leads needs... Read More
The single most important element of your website's copy is... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
This is a question that can be answered in a... Read More
Writing headlines for your ads is the most important part... Read More
Do you possess the qualities of a good proof reader?... Read More
I have been in the ad game for a long,... Read More
When you're writing or evaluating copy for a B to... Read More
How can you gain credibility and exposure for you and... Read More
Content is king. Without content your website is an empty... Read More
Just as great fiction is an art, so is great... Read More
So many copywriters think that it's enough to be a... Read More
If you're hunting for a good freelance copywriter and have... Read More
One of the biggest challenges a copywriter faces is to... Read More
Subhead..How to bundle for valuable results without devaluing your productI... Read More
When you come to 'know' something, there is a temptation... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
When writing direct response copy, there are a few things... Read More
1. Isolation technique It doesn't matter how good your... Read More
Headlines are, without a doubt, one of the most important... Read More
All the world's a story. Video games have storylines; newspapers... Read More
I have been in the ad game for a long,... Read More
As a freelance copywriter in New York, your work is... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
1) Don't just hire a good designer. Hire someone who... Read More
Summer is finally here and school is out, but learning... Read More
Only about 20% of your copy is going to get... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Professional copywriters are well-familiar with what's commonly referred to as... Read More
It doesn't matter if you're writing an article, a newspaper... Read More
When it comes to search engine optimization, copywriting plays a... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
It's true, we were all taught in school to express... Read More
Web copy that's intended to sell or generate leads needs... Read More
When you're writing or evaluating copy for a B to... Read More
You could spend thousands of dollars on advertisement and have... Read More
Anglers in Maine catch trout using dry flies with barbless... Read More
My name is Ann and I'm a grammar geek. There,... Read More
Think about how much you read about and spend on... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
The single most important element of your website's copy is... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
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