Writing Benefit-Driven Web Copy ? 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners and marketing managers to... Read More

Writing For Sex Markets

Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's... Read More

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can't just cover the important points in your copy. You've got to highlight key points... Read More

Be That Copywriter Everyone Wants to Work With

So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that... Read More

Custom Writing Services: Market Overview

Market identification Custom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based.Market size The precise size of custom writing services market is unknown, though some rough estimate could be made. The number of competitors in the market approaches nearly 200. It is also known... Read More

How to Write Adverts that Forces People to Respond

Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how.... Read More

Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they... Read More

Is Your Content Provider Selling You Ripped Content?

Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Although sounds like an extremely trivial issue but is not so, considering the strict copy right laws governing intellectual properties in various countries. Careless usage... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

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Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!

Subhead..How to bundle for valuable results without devaluing your productI... Read More

Writing for People and Search Engines

Writing for the search engines is much different than writing... Read More

Writing Great Website Sales Copy

Many small businesses fail because their owners don't pay enough... Read More

Professional Writing: Six Great Reasons to Hire a Writer

Most people can write. Some can even write well. But... Read More

Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

I know, I know. Times are tough. You have to... Read More

A Copywriters Rant: Either You Get it, Or You Dont

Today I am having a rant inside of my own... Read More

More Insider Secrets to Great Copywriting - Judging Your Target Market

This week we're going to reinforce the training that Recruits... Read More

Deciding What Voice to Use in Copy

You have to choose a character or an angle that... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Quotations as Expressions in Life

Quotations are expressions, usually in the spoken form or in... Read More

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King'... Read More

Writing For Sex Markets

Many professional freelancers will go their entire career without ever... Read More

Engage Your Customer ? Write About Benefits

Think quick. In 10 seconds, can you list the 5... Read More

Art Of Writing Profitable Classified Ads

The art of writing profitable classified adsEverybody wants to make... Read More

The Second Most Important Element of Your Ad... after the Headline

Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More

3 Steps To Better Sales Copywriting

Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

Headlines attract attention. Headlines generate interest. The time spent writing... Read More

Three Steps To Pump Up The Drama In Your Copy

All the world's a story. Video games have storylines; newspapers... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about... Read More

3 Steps to Great Copy

Nothing irritates me more than being told that there are... Read More

7 Easy Tips on How to Improve Your Sales Letter Instantly

Would you like to get more sales from your online... Read More

Business Writing: When Not To Be Professional

It's time to write your next ad or brochure. Maybe... Read More

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you... Read More

Give Me $1 And Ill Have A Powerful Marketing Weapon

One of my most powerful marketing weapons costs me less... Read More

9 Tips for Great Design of Your Marketing Materials

1) Don't just hire a good designer. Hire someone who... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all,... Read More

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless... Read More