Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone.When I first started out, writing copy meant slitting my wrist and 'giving blood'.Of course, I've greatly refined... Read More
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do... Read More
Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well.Words have power.They can make you laugh, cry experience great joy, provide encouragement or... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess... when really, I'm just a humble girl... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI almost clicked. Really, I did.The ad copy was compelling, the content focused. This was exactly what I was looking for. Yes, I was convinced I had found just the eBook I needed to add to my e-library.Credit card in hand,... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.Of all the different types of... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.But is... Read More
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Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express... Read More
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Lets start with copyright infringement.It is easily explained as copying... Read More
Freelance Writing As A Career
Most people would love to make a living from freelance... Read More
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available?... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure,... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough... Read More
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time... Read More
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could... Read More
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless... Read More
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or... Read More
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters... Read More
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers... Read More
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately... Read More
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste,... Read More
Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers... Read More
Are You Losing Customers Because of Typos?
Overlooking simple steps such as proofreading and grammar can affect... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask... Read More
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But... Read More
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available?... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time... Read More
How To Write Powerful Headlines
I want to tell you how I go about writing... Read More
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on... Read More
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the... Read More
A Writers Secrets
Every person has secrets that only he or she knows,... Read More
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who... Read More
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an... Read More
How to Develop a Killer News Hook
When you are going to write a press release probably... Read More
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a... Read More
How To Find Editing Services Online
Quality is what you need. What you don't have is... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
?Super Adjectives? Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
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