Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities... Read More
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you... Read More
You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. There's a copywriter and a copy reader. As soon as one is gone, the relationship is over (at least for the time being). Readers don't have to stick around. There's no locked door.... Read More
In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in... Read More
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should... Read More
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make... Read More
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".And yes, there are a few companies out there that feel this is the most useful way to describe their services.To broaden my search, I tried:... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.Craft comes first. Art follows.You learn the craft of writing by educating yourself, by the actual process of writing (the doing),... Read More
I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. The second is the person who has read... Read More
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Think for a moment some day and consider the kind... Read More
In the competitive marketplace of the new millennium, the demand... Read More
A letter or postcard allows you to "talk" one-on-one to... Read More
It doesn't matter if you're writing an article, a newspaper... Read More
Most people would love to make a living from freelance... Read More
"Talent alone cannot make a writer. There must be a... Read More
Is it out there? The chance to be a freelance... Read More
Your definition may differ, but I define a lapsed donor... Read More
Here's another drill ripped out of the Field Guide for... Read More
When you receive a sales letter with typos or grammar... Read More
Looking to chuck that full-time job for a life of... Read More
I recently sponsored and attended Joel Christopher and... Read More
Once a upon a recent time in a galaxy not... Read More
Where can you find out about freelance technical writing pay?... Read More
In a crowded market, clients will be seeking personality as... Read More
You know what it's like, you're reading the sales material... Read More
Have you ever had the experience of hiring a freelance... Read More
Did you know that your writing can have a huge... Read More
You have to choose a character or an angle that... Read More
Your sales copy is the life source of your business.... Read More
We all know words are powerful. Whether written or spoken,... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
Many people feel they have a story to tell or... Read More
I like to use power phrases when writing sales material.... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
Anyone who's ever tried marketing IT products or... Read More
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Have you wondered how you can make a career writing... Read More
No doubt, the headline is the most important part of... Read More
I've seen this ongoing debate debate jump up again recently... Read More
Now that your website is up and running, it's time... Read More
I do not pretend that a one-stop shop solution to... Read More
Quality is what you need. What you don't have is... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
Your goal is to land a few nice, secure freelance... Read More
Here's another drill ripped out of the Field Guide for... Read More
Your prospect has emotions? and you MUST touch these emotions... Read More
Looking to chuck that full-time job for a life of... Read More
It was going so well, so what happened? Many copywriters... Read More
Every day, more and more of us begin new online... Read More
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
It's true, we were all taught in school to express... Read More
Market identification Custom writing services market is a sector of... Read More
Only about 20% of your copy is going to get... Read More
One thing all successful Internet marketers have in common is... Read More
Think you have what it takes to be a freelance... Read More
You have to choose a character or an angle that... Read More
Copy is all about words. Or is it?Copy is about... Read More
Assume you were faced with the task of hiring a... Read More
Are you a freelance copywriter working from home? If so,... Read More
When you sit down to write a sales letter to... Read More
Most people would love to make a living from freelance... Read More
Most people with an online presence will have to regularly... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
In a crowded market, clients will be seeking personality as... Read More
When making a purchasing decision, people have their "rip off... Read More
Regardless of how you look at it, the most important... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Hone your writing skills to project a more professional business... Read More
Site visitors generally stay with you for as long as... Read More
When one is in a creative state, rarely can one... Read More
I went to Google and entered a couple of different... Read More
In the competitive marketplace of the new millennium, the demand... Read More
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