Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you... Read More
Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. You've probably seen ads like this:"Need 50 Articles Ghostwritten. 500-800 Words. Budget: $250-$500. Timeframe: one month.""How insulting!" you think to yourself, and yet sheer curiosity lures you to the... Read More
This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating... Read More
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow... Read More
Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Although sounds like an extremely trivial issue but is not so, considering the strict copy right laws governing intellectual properties in various countries. Careless usage... Read More
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your... Read More
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could... Read More
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make... Read More
This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.No.No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise.If someone tells you different, they are not... Read More
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those... Read More
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One of the keys to writing good marketing copy is... Read More
Now that you've decided to hire a copywriter, how do... Read More
I know, I know. Times are tough. You have to... Read More
How can you gain credibility and exposure for you and... Read More
Assume you were faced with the task of hiring a... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
It's true, we were all taught in school to express... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
All the world's a story. Video games have storylines; newspapers... Read More
We all know that words have the power to persuade,... Read More
It's a common approach to writing copy. You begin by... Read More
A significant reason behind websites that fail is the lack... Read More
Do you want to make $5000, $10,000 or more every... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
You can turn your $200 fee to write a press... Read More
One of the most important aspects of a website today... Read More
Most of us have seen a heckler at a baseball... Read More
So, you have something you want to sell. It may... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
I imagine you are the type of person who really... Read More
One statistic shows that over 80% of all buying decisions... Read More
Many of us have been asked to write an article... Read More
"Talent alone cannot make a writer. There must be a... Read More
My wife and I recently bought a house.It's currently being... Read More
You know what it's like, you're reading the sales material... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
Building a professional reputation requires a campaign founded on your... Read More
Find a passage of poorly written copy, and chances are... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Content is king. Without content your website is an empty... Read More
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
Did you know that your writing can have a huge... Read More
Where can you find out about freelance technical writing pay?... Read More
If you find that your progress is blocked by a... Read More
Your sales letter is the most important component in your... Read More
Quality is what you need. What you don't have is... Read More
Now that your website is up and running, it's time... Read More
I imagine you are the type of person who really... Read More
There is a difference between creative writing and copywriting. It... Read More
So you finally built a website for your home-based business.... Read More
"It's the headline, stupid," is the sign that hangs over... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Building a professional reputation requires a campaign founded on your... Read More
I have been in the ad game for a long,... Read More
Did you ever wish you could afford to hire one... Read More
A subscriber to my newsletter asks: "Got any good pointers... Read More
One of my most powerful marketing weapons costs me less... Read More
We all know that words have the power to persuade,... Read More
As a freelance copywriter in New York, your work is... Read More
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
As websites and electronic commerce are becoming more and more... Read More
Every person has secrets that only he or she knows,... Read More
Site visitors generally stay with you for as long as... Read More
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
Effective headlines make all the difference in whether your prospect... Read More
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
Your initial freelance writing assignments are the best way to... Read More
From the early days of search engine optimization, keywords and... Read More
How can you gain credibility and exposure for you and... Read More
Sometimes it's a struggle to figure out what's the best... Read More
If you're hunting for a good freelance copywriter and have... Read More
Even for those with the skills needed, finding copy editing... Read More
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