Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading.So, what your heading says will make the difference between your ad... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly... Read More
Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.Another writer, a friend of mine, got the account and life went on.Of course, I was pretty upset by the situation. I... Read More
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.When a website or blog requires content, they will want a ghostwriter to churn out the content for them. In fact the demand... Read More
Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of... Read More
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference... Read More
Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. These, the writer... Read More
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop ? and so does their copy.Because the key word here is... Read More
"Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's GoetheI'm going to share with you a method guaranteed to get your copy razor sharp in a hurry. It's an old trick I learned in journalism school, and it works great to get... Read More
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.Maybe not, though. I like to think that these internal mini earthquakes I have are the root to a more productive mindset. Are you a copywriter, too? Then you probably share... Read More
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In a crowded market, clients will be seeking personality as... Read More
Quality is what you need. What you don't have is... Read More
Headlines are, without a doubt, one of the most important... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
The huge demand for writers online is really for ghostwriters.... Read More
Have you ever had the experience of hiring a freelance... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
If you made it this far, the headline for this... Read More
Tech-writing is a tricky business. It's not a very high... Read More
As websites and electronic commerce are becoming more and more... Read More
In part one of this article series we began looking... Read More
Putting out a high quality product is a given these... Read More
When you're writing or evaluating copy for a B to... Read More
One of the biggest challenges a copywriter faces is to... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
I have read thousands of ad copies online and offline... Read More
Would you like to get more sales from your online... Read More
Sometimes it's a struggle to figure out what's the best... Read More
A letter or postcard allows you to "talk" one-on-one to... Read More
Here's a critically important copywriting technique I use when writing... Read More
Subhead..How to bundle for valuable results without devaluing your productI... Read More
If you are interested in creating information products, you will... Read More
In this article, I am going to reveal a dozen... Read More
It's true, we were all taught in school to express... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Are you a freelance copywriter working from home? If so,... Read More
Knowing how to write, and write well, is a skill... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
The difference between good copy and great copy is the... Read More
When you create headlines, do you put benefits into your... Read More
Your sales copy is the life source of your business.... Read More
I worked as a business magazine editor for about 20... Read More
Your sales letter is the most important component in your... Read More
Tech-writing is a tricky business. It's not a very high... Read More
Quotations are expressions, usually in the spoken form or in... Read More
Do you possess the qualities of a good proof reader?... Read More
Your initial freelance writing assignments are the best way to... Read More
About once a month I fly off somewhere to give... Read More
One of the most important aspects of a website today... Read More
Quality is what you need. What you don't have is... Read More
I have read thousands of ad copies online and offline... Read More
I went to Google and entered a couple of different... Read More
We all know that words have the power to persuade,... Read More
As a freelance copywriter in New York, your work is... Read More
It's true, we were all taught in school to express... Read More
If your ad is not generating a lot of sales,... Read More
New to tech-writing, or thinking about starting? The key to... Read More
Putting out a high quality product is a given these... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
"It's the headline, stupid," is the sign that hangs over... Read More
If you're considering hiring copywriting help for your next brochure,... Read More
How does this sound?Today, I'm going to show you how... Read More
Now that you've decided to hire a copywriter, how do... Read More
Having worked as a digital publishing specialist at a large... Read More
This is a question that can be answered in a... Read More
You could spend thousands of dollars on advertisement and have... Read More
Is it out there? The chance to be a freelance... Read More
I have been in the ad game for a long,... Read More
You only have an instant to capture your prospect's attention.... Read More
Every week I receive a couple of emails from people... Read More
I know, I know. Times are tough. You have to... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Unless you know the secret motivational secrets that make people... Read More
When you sit down to write a sales letter to... Read More
I like to use power phrases when writing sales material.... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
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