Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. Content serves a variety of purposes; it displays public relations, target marketing,... Read More
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.Professional writers can develop a... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask... Read More
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.You are competing with a lot of others to get the attention of potential... Read More
How to Write Profitable Ads
Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. First of all, you've got to have a dynamic, spectacular ad thatattracts the eye and grabs the interest of the people... Read More
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you... Read More
How to Write Adverts that Forces People to Respond
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off). Each drill stands on its own but put them all together and the impact on your salesmanship is phenomenal!... Read More
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How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper.... Read More
How to Develop a Killer News Hook
When you are going to write a press release probably... Read More
More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're... Read More
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe... Read More
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your... Read More
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy?... Read More
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online... Read More
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and... Read More
5 Rules for Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material... Read More
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their... Read More
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum... Read More
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are... Read More
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content... Read More
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions... Read More
Killer Ad Copy
Not everyone is a writer. Good copy writing is a... Read More
How to Get Instant Attention
Most of us have seen a heckler at a baseball... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to... Read More
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
These days, you don't have to traverse the dark forest... Read More
Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
How Not to Write a Press Release
Several years ago, when I was working for an agency,... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
Be That Copywriter Everyone Wants to Work With
So many copywriters think that it's enough to be a... Read More
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers.... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance... Read More
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for... Read More
How to Write Adverts that Forces People to Respond
Think for a moment some day and consider the kind... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen... Read More
Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken,... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to... Read More
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless... Read More
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy?... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge... Read More
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a... Read More
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references... Read More
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