Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess... when really, I'm just a humble girl... Read More
So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.SEO stands for Search Engine Optimization. You want... Read More
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.On top of that, your clients or editors don't coordinate their demands, so you might even have two or three deadlines all falling within the same day or... Read More
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. If your ad copy does not sell,... Read More
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my... Read More
If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. Even if you are a brilliant writer, it always helps to have someone else... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because?FINDING AN AD WITH... Read More
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly... Read More
"Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's GoetheI'm going to share with you a method guaranteed to get your copy razor sharp in a hurry. It's an old trick I learned in journalism school, and it works great to get... Read More
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Most of the sales pieces people ask me to rewrite... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Your goal is to land a few nice, secure freelance... Read More
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It's a common approach to writing copy. You begin by... Read More
Internet Marketing- Forget the experts, latest software program or even... Read More
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Back in the late nineties, the phrase 'Content is King'... Read More
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Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
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Copy is all about words. Or is it?Copy is about... Read More
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Writers write just like painters, paint on canvas. This is... Read More
Here's a critically important copywriting technique I use when writing... Read More
Most people would love to make a living from freelance... Read More
In the competitive marketplace of the new millennium, the demand... Read More
I went to Google and entered a couple of different... Read More
"Talent alone cannot make a writer. There must be a... Read More
In order to maximize your sales efforts and fully seize... Read More
Sometimes it's a struggle to figure out what's the best... Read More
Looking to chuck that full-time job for a life of... Read More
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Today I am having a rant inside of my own... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
Writing headlines for your ads is the most important part... Read More
One of my most powerful marketing weapons costs me less... Read More
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Most people can write. Some can even write well. But... Read More
Are you a freelance copywriter working from home? If so,... Read More
From time to time you will be faced with an... Read More
I do not pretend that a one-stop shop solution to... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
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Yes indeed, that's all you've got, 30 seconds to make... Read More
I worked as a business magazine editor for about 20... Read More
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Overlooking simple steps such as proofreading and grammar can affect... Read More
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Content is king. Without content your website is an empty... Read More
Your goal is to land a few nice, secure freelance... Read More
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