From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the... Read More
If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.We're all experiencing information overload and have made it a habit to skim... Read More
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the... Read More
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper? they only work in person.... Read More
When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of... Read More
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving... Read More
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.1) Follow a sensible career path?STEP 1: Start in a teamSTEP 2: Stay only just long... Read More
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....TOP 9 POINTS TO FOLLOW:1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE2. EMOTIONAL headlines... Read More
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time. E-mail is... Read More
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
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Question: If you were starting out and had no references... Read More
It is important in this new paradigm of political correctness... Read More
You can turn your $200 fee to write a press... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
Writers write just like painters, paint on canvas. This is... Read More
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
Headlines are, without a doubt, one of the most important... Read More
In a crowded market, clients will be seeking personality as... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Web copy that's intended to sell or generate leads needs... Read More
People tend to read your ads and sales letters in... Read More
Many of us have been asked to write an article... Read More
Think quick. In 10 seconds, can you list the 5... Read More
In order to get ahead in your copy writing business,... Read More
Just as great fiction is an art, so is great... Read More
Did you know that jobs writing about food are available?... Read More
In this article, I am going to reveal a dozen... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
So many copywriters think that it's enough to be a... Read More
When you want to sell something?anything? you need to first... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
In order to make more sales and get more profits... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
Whether you're selling a product or service, the 10 tips... Read More
Now that you've decided to hire a copywriter, how do... Read More
Site visitors generally stay with you for as long as... Read More
You only have an instant to capture your prospect's attention.... Read More
"Shallow men believe in luck. Strong men believe in cause... Read More
Have you ever had the experience of hiring a freelance... Read More
Many professional freelancers will go their entire career without ever... Read More
Want to get the most media attention and spotlight for... Read More
Did you ever wish you could afford to hire one... Read More
Web marketers: have you figured out that article marketing is... Read More
As you know, I'm constantly making the point that the... Read More
Every day, more and more of us begin new online... Read More
The field of proofreading is not as easy to get... Read More
Many small businesses fail because their owners don't pay enough... Read More
Sometimes it's a struggle to figure out what's the best... Read More
COPYWRITINGAfter determining what we are going to sell, the next... Read More
Here's a critically important copywriting technique I use when writing... Read More
Careers in copywriting are booming. Could it be that the... Read More
Now that you've decided to hire a copywriter, how do... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
Whether you're selling a product or service, the 10 tips... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
When you are beginning to write, you gather as much... Read More
When you come to 'know' something, there is a temptation... Read More
About once a month I fly off somewhere to give... Read More
I want to tell you how I go about writing... Read More
In part one of this article series we began looking... Read More
Summer is finally here and school is out, but learning... Read More
You're ready to launch that new product or promotion, &... Read More
Find a passage of poorly written copy, and chances are... Read More
Building a professional reputation requires a campaign founded on your... Read More
Want to get the most media attention and spotlight for... Read More
I know, I know. Times are tough. You have to... Read More
Hone your writing skills to project a more professional business... Read More
One of the keys to writing good marketing copy is... Read More
If you find that your progress is blocked by a... Read More
When making a purchasing decision, people have their "rip off... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
When you create headlines, do you put benefits into your... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
Do you ever have brilliant ideas for articles, books or... Read More
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