How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer's association is worth giving money... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.This may seem like a negative attitude, but unfortunately, it's the truth. The Internet is a... Read More
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else when I can do the writing myself?" Next time you... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately... Read More
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's... Read More
Who is Your Customer?
When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and write to them. It might be someone you know or someone you know about.... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI almost clicked. Really, I did.The ad copy was compelling, the content focused. This was exactly what I was looking for. Yes, I was convinced I had found just the eBook I needed to add to my e-library.Credit card in hand,... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps... Read More
10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling.This short article will give you some pointers about writing good webcopy.You must know... Read More
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When Panic Attacks Writers
If you write for a living, you deal with deadlines.... Read More
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or... Read More
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business.... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to... Read More
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
Sales Headline Copywriting ? Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a... Read More
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to... Read More
Hooks, Lines & Sinkers
Hands up if the title to this article made you... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are... Read More
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance... Read More
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to... Read More
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business,... Read More
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance... Read More
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different... Read More
Writing For Sex Markets
Many professional freelancers will go their entire career without ever... Read More
10 Tips for Writing Web Copy
One of the most important aspects of a website today... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
How Not to Write a Press Release
Several years ago, when I was working for an agency,... Read More
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built... Read More
10 Things You Should Expect From Your IT Copywriter
Anyone who's ever tried marketing IT products or... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of... Read More
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But... Read More
Custom Writing Services: Market Overview
Market identification Custom writing services market is a sector of... Read More
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and... Read More
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as... Read More
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions... Read More
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy?... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is... Read More
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance... Read More
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long,... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance... Read More
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to... Read More
How To Write Headlines That Grab Your Prospects Attention
It doesn't matter if you're writing an article, a newspaper... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a... Read More
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is... Read More
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
How to Get Instant Attention
Most of us have seen a heckler at a baseball... Read More
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response... Read More
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your... Read More
Advice for Copywriters: How to Win the Freelance Bidding War
Are you a freelance copywriter working from home? If so,... Read More
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