Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.But do you and I want that kind of attention? Probably not. What most of us want to do ? especially... Read More
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is... Read More
Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of... Read More
All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale.At a quick glance it would appear that fiction writing and copywriting are two mutually exclusive disciplines. But it just isn't so.Fiction and copywriting share the same heart: emotion.What's the goal for... Read More
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the... Read More
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps... Read More
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.As a copywriter and conversion... Read More
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a... Read More
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get... Read More
COPYWRITINGAfter determining what we are going to sell, the next task is to effectively convey our message.Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy... Read More
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Say the word "emotion" to a man, and he'll immediately... Read More
There is a difference between creative writing and copywriting. It... Read More
Every week I receive a couple of emails from people... Read More
Whether you're an executive or a small business owner, chances... Read More
Did you ever wish you could afford to hire one... Read More
Your goal is to land a few nice, secure freelance... Read More
Just as great fiction is an art, so is great... Read More
This is a question that can be answered in a... Read More
Only about 20% of your copy is going to get... Read More
These days, you don't have to traverse the dark forest... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
I worked as a business magazine editor for about 20... Read More
Persuasive copywriting is what draws the attention of prospective customers.... Read More
If you write for a living, you deal with deadlines.... Read More
If you have children, you will doubtless remember saying to... Read More
Quotations are expressions, usually in the spoken form or in... Read More
Did you know that jobs writing about food are available?... Read More
If you have done your homework then you are ready... Read More
Content is king. Without content your website is an empty... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
At times, it can be frustrating to find freelance business... Read More
So many copywriters think that it's enough to be a... Read More
When making a purchasing decision, people have their "rip off... Read More
Your initial freelance writing assignments are the best way to... Read More
My wife and I recently bought a house.It's currently being... Read More
In its most basic form, copywriting is, among other things,... Read More
My name is Ann and I'm a grammar geek. There,... Read More
I do not pretend that a one-stop shop solution to... Read More
When it comes to search engine optimization, copywriting plays a... Read More
Web copy that's intended to sell or generate leads needs... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
People tend to read your ads and sales letters in... Read More
"It's the headline, stupid," is the sign that hangs over... Read More
Have you wondered how you can make a career writing... Read More
It's time to write your next ad or brochure. Maybe... Read More
If you own a shop in the middle of the... Read More
I know, I know. Times are tough. You have to... Read More
Think about how much you read about and spend on... Read More
As websites and electronic commerce are becoming more and more... Read More
Want to get the most media attention and spotlight for... Read More
I imagine you are the type of person who really... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
Content is king. Without content your website is an empty... Read More
Question: If you were starting out and had no references... Read More
You could spend thousands of dollars on advertisement and have... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
From the early days of search engine optimization, keywords and... Read More
You know what it's like, you're reading the sales material... Read More
Even for those with the skills needed, finding copy editing... Read More
You can turn your $200 fee to write a press... Read More
You've identified the benefits you offer your customers, but how... Read More
These days, there's widespread acceptance that a website is an... Read More
How can you gain credibility and exposure for you and... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Subhead..How to bundle for valuable results without devaluing your productI... Read More
You've probably seen web sites with testimonials - they can... Read More
Writing headlines for your ads is the most important part... Read More
It doesn't matter if you're writing an article, a newspaper... Read More
Sometimes it's a struggle to figure out what's the best... Read More
Where can you find out about freelance technical writing pay?... Read More
Market identification Custom writing services market is a sector of... Read More
Quality is what you need. What you don't have is... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
I have been in the ad game for a long,... Read More
A significant reason behind websites that fail is the lack... Read More
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