Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything.If you're not a writer or cringe at the thought of writing your own sales copy, you can always hire a professional, however if you're... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and... Read More
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By having a smart and consistent review process that preserves the selling power of your marketing communications. Following... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI almost clicked. Really, I did.The ad copy was compelling, the content focused. This was exactly what I was looking for. Yes, I was convinced I had found just the eBook I needed to add to my e-library.Credit card in hand,... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common... Read More
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put... Read More
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...I'll find a headline I like, wherever it may be, and then I don't copy it word... Read More
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.SEO stands for Search Engine Optimization. You want... Read More
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Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as... Read More
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business.... Read More
Hooks, Lines & Sinkers
Hands up if the title to this article made you... Read More
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales,... Read More
10 Tips for Writing Web Copy
One of the most important aspects of a website today... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all,... Read More
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the... Read More
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen... Read More
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand... Read More
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover... Read More
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material... Read More
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing... Read More
Are You Losing Customers Because of Typos?
Overlooking simple steps such as proofreading and grammar can affect... Read More
Working With a Freelance Editor
If you are interested in creating information products, you will... Read More
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give... Read More
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less... Read More
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King'... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on... Read More
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention.... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even... Read More
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your... Read More
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
Freelance Writing As A Career
Most people would love to make a living from freelance... Read More
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters.... Read More
How To Be Creative
Network marketing is an art as much as it is... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different... Read More
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part... Read More
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of... Read More
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off... Read More
5 Rules for Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
Five Tips for Writing Eyeball-Grabbing Headlines
If you made it this far, the headline for this... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows... Read More
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Lets start with copyright infringement.It is easily explained as copying... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers... Read More
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are... Read More
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper.... Read More
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