Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.Recently I was making a new business pitch to a Charlotte area professional services firm. The second meeting took place after I had provided a detailed proposal to... Read More
Branding Your Business To Make More Money
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When people think about your company, what is... Read More
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what... Read More
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.STOP! Stop, and... Read More
Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation.The same happened to Ford's model... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.There is nothing that stirs fear in corporate... Read More
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With so many products and services in the marketplace, what makes your product... Read More
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of... Read More
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How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but... Read More
Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.Okay, you... Read More
Brand Warfare is More of a War than You Think
We will discuss Brand Marketing for a minute. In this... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized... Read More
Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work... Read More
Picking The Design Company Which Is Right For You
So you've decided to go for it-you're ready to choose... Read More
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche'... Read More
Brand Building 101
Building your brand into a brand leader isn't easy. There... Read More
What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But... Read More
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs... Read More
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge... Read More
Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several... Read More
How a Great Tagline can Help your Business
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts... Read More
What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If... Read More
Brand Awareness - Brand Identity
About once a month a few of us at the... Read More
Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which... Read More
Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Brand Components
Your brand is the culmination of everything about you and... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your... Read More
Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate... Read More
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept... Read More
Trade Journals in Franchising
As many people know Industry Trade Journals in America have... Read More
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information... Read More
Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the... Read More
Brand Building 101
Building your brand into a brand leader isn't easy. There... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the... Read More
Branding Your Business To Make More Money
Branding your comapny should be the first thing a company... Read More
Corporate Branding ? Dont Forget Your CDs!
Companies have been branding their collateral materials such as letterhead,... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines,... Read More
Picking The Design Company Which Is Right For You
So you've decided to go for it-you're ready to choose... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes;... Read More
Brand Awareness - Brand Identity
About once a month a few of us at the... Read More
Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
Play Your Position! - The Only Way to Win in Business
Have you ever watched 5-year-olds play soccer? It should be... Read More
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a... Read More
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs... Read More
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Optimize Your Mailing List For Better Results
A list of customers who have previously bought from you... Read More
Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Image is EVERYTHING
The absolute foundation of your small business is your image.... Read More
The Brand Called You
The best brands always try... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
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