Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a book, you simply go to an online bookstore. You already know what you're buying.... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept... Read More

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards

June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to develop a picture that promises easy recall. You may... Read More

Branding: What Not to Do

Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.Some silly copywriter did this when she thought she was going to start working "freelance corporate" for... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds. This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the... Read More

Corporate Internet Branding ? Branding Your Business Online

Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza - the stuff of which dreams are made. The week before, Pete was... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of... Read More

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How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the... Read More

Logo-ize For Instant Identification & Increased Awareness

The task of creating an indelible impact on the memory... Read More

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--it's one of the... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Build Brand Value BIG Time

Ask your self this question, In which business are we... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

Living Your Brand on the Web - Part 1

OK, so you took the plunge and purchased your internet... Read More

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Branding Yourself To Increased Profitability

Successful Realtors know the importance of branding their identities into... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Blonds Have More Fun!

In the book, The Blond Knight of Germany, American authors... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

7 Branding Secrets: Ready or Not?

Every company has a brand (how people think of them)... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it's who you are. Your corporate... Read More

Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows?... Read More

10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the... Read More