Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. This helps build brand identity, brand image and overall brand... Read More
Branding 101: Why Its Critical to Business Success and How to Do It Right
What's Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what's yours? Quality? Service? Price? Whatever it is it's something your marketing must reinforce across all communication channels, from business card to TV spot. Even your office... Read More
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."I saw Paris condescend to the working class farmers of America, and I didn't like it at... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attractive is to have something exclusive and enticing,... Read More
Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.But... Read More
Brand Equity
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it... Read More
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a... Read More
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.Yet Pepsi has been consistently #2, and there's nothing wrong with being #2 if that's your goal. But Pepsi's goal is to be the #1 preferred brand (notice I... Read More
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A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see... Read More
Three Brand Identity Myths That Will Bring Your Business Down
To begin, let's define "Brand Identity," which is the combination... Read More
Branding 101: Why Its Critical to Business Success and How to Do It Right
What's Your Brand?A brand is a product/company personality that helps... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline... Read More
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30... Read More
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the... Read More
The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them with developing... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized... Read More
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but... Read More
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products... Read More
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right... Read More
Corporate Internet Branding ? Branding Your Business Online
Let me tell you a story about Pete and a... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of... Read More
Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that... Read More
John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere... Read More
Brand Building 101
Building your brand into a brand leader isn't easy. There... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a... Read More
Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How... Read More
Business Image
One of the most important things in a business is... Read More
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work... Read More
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy,... Read More
Blonds Have More Fun!
In the book, The Blond Knight of Germany, American authors... Read More
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand... Read More
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power... Read More
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline... Read More
Creative Branding Increases Sales Through Company Recognition
The one thing that everyone has in common is that... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Brand Extension; Going from Consumer to Commercial
As more and more home pressure washers are sold at... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate... Read More
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose,... Read More
Brand Components
Your brand is the culmination of everything about you and... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts... Read More
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity,... Read More
Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
Three Brand Identity Myths That Will Bring Your Business Down
To begin, let's define "Brand Identity," which is the combination... Read More
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that... Read More
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products... Read More
Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers... Read More
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond... Read More
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a... Read More
Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the... Read More
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