Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements

While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.Whenever you work with a designer other than the original who created your logo, stationery and marketing materials, we suggest a... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies,... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to lose enthusiasm and focus if there are no intermediate benchmarks of success for activities... Read More

Why Branding?

Having a concise, clear image that you project to your clients and customers is important in today's market. More and more people are leaving the job market and creating their own business, whether by choice or necessity, so the competition continues to expand. Therefore it is increasingly important to stand... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."I saw Paris condescend to the working class farmers of America, and I didn't like it at... Read More

Logo Design Tips

Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo. There are... Read More

Acquire, Then Rebrand

Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.There is nothing that stirs fear in corporate... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.In February 1862, Prince Albert, husband to England's Queen Victoria, was dead. During the queen's time of grief, only mourning clothes and black-accented... Read More

Brand Identity Company ? Brand Identity Guru

Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Over time, no matter what your ad at the moment says, your brand identity will be the thing people remember and what that gets... Read More

---

Showing 1 - 10 of 234 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24	Next »

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--it's one of the... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

Clouds Gather Before A Storm: Utilizing The Power Of Brand

How brand management can help utility organisations to create a... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

Build Brand Value BIG Time

Ask your self this question, In which business are we... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

Multi-Brand Franchises in the QSR Sector

Well not everyone is aware that McDonalds also owns several... Read More

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Brand Lo-o-o-o-o-ve...

So... how have you been building your brand lately?Now, I'm... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More

FTC Reviews The Franchise Rule

After more than a decade since the last attempt to... Read More

A good logo vs. a FABULOUS logo

If you had a choice, which one would you choose,... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is... Read More

Whats In A Name? When It Comes To Your Business, Plenty!

Q: How important is the name of a business? Should... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Intelligent Design comes from Brand & Account Planners

I've been reminded recently, rather forcefully, that not all reality... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not... Read More