Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or negatively.What do you want... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until 'something' wakes... Read More
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.A Special Report by Mairi Macleod in the New Scientist Magazine... Read More
Brand Your Consulting Brilliance
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as "the ultimate driving machine," "don't leave home without it," and... Read More
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.Yet Pepsi has been consistently #2, and there's nothing wrong with being #2 if that's your goal. But Pepsi's goal is to be the #1 preferred brand (notice I... Read More
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of... Read More
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.There is nothing that stirs fear in corporate... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.They can... Read More
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market. There is not much difference in the way P&G operates as compared to how Unilever... Read More
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Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Picking The Design Company Which Is Right For You
So you've decided to go for it-you're ready to choose... Read More
Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Corporate Logo Design ? 6 Keys to Success
A corporate logo design should be highly instrumental in building... Read More
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is... Read More
Branding Advertising Agency
Branding used to be a fancy business word, but it... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
Branding Your Products Is Important
I was chatting with a couple of friends, all of... Read More
Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which... Read More
Go Ask Alice
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you... Read More
Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several... Read More
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you... Read More
Setting the Right Price
One of the ways people get to know you is... Read More
Internet Branding
Having been in the franchising business all my life and... Read More
The Face of Your Business, Part I
When we initially started our businesses, we had to decide... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns.... Read More
How a Great Tagline can Help your Business
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material... Read More
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs... Read More
John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
Brand Equity - Brand Identity Guru
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a... Read More
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by... Read More
The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them with developing... Read More
Go Ask Alice
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Shattering the Branding Myths
If you've been online long, you're sure to have seen... Read More
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on... Read More
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of... Read More
Brand Extension; Going from Consumer to Commercial
As more and more home pressure washers are sold at... Read More
Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we're not... Read More
Do What Works
"Can you hear me now?"You'd be hard pressed to find... Read More
Corporate Logo Design ? 6 Keys to Success
A corporate logo design should be highly instrumental in building... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home... Read More
Power Your Word for Profit
Discovering and owning a powerful word that reflects you and... Read More
The Face of Your Business, Part I
When we initially started our businesses, we had to decide... Read More
Brand Warfare is More of a War than You Think
We will discuss Brand Marketing for a minute. In this... Read More
The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own... Read More
Brand Equity - Brand Identity Guru
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Brand Image ? Brand Identity Guru
Having a brand image is not a "have or have... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the... Read More
Value-pricing Strategy: Were not The Cheapest but...
In this highly competitive online marketplace, it can be difficult... Read More
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision... Read More
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
Branding Advertising Agency
Branding used to be a fancy business word, but it... Read More
Living Your Brand on the Web - Part 1
OK, so you took the plunge and purchased your internet... Read More
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site... Read More
Optimize Your Mailing List For Better Results
A list of customers who have previously bought from you... Read More
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