How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. The best use for classified ads is to utilizethem in obtaining inquiries. This is called the two stepapproach. The first step is to... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate business unto itself. You may find that... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT ? PLACEMENT ? PROMOTION ? PEOPLE. These 4... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many benefits, namely using tried and true methods as well... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it. In addition,... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically. It is the... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.In terms of public relations and effective public relations, their media performance this week... Read More

Setting the Right Price

One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today's business.Business CardsThe biggest change by far in business cards is the amount of information they contain. Current cards... Read More

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Showing 1 - 10 of 234 Articles
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Importance of Business Branding

Branding is very important to a business, whether it is... Read More

7 Branding Secrets: Ready or Not?

Every company has a brand (how people think of them)... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald... Read More

Types of Logos

There are three basic types of logos: text, symbol, and... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your... Read More

The Face of Your Business, Part I

When we initially started our businesses, we had to decide... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More

The Importance of Branding - Can It Really Make a Difference?

As consumers, we don't really think about the importance of... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More

Internet Branding

Having been in the franchising business all my life and... Read More

Brand Building 101

Building your brand into a brand leader isn't easy. There... Read More

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power... Read More

Eye On The Pie: Branding From an Investors P.O.V.

When building a business as a brand it's important to... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

Branding Yourself To Increased Profitability

Successful Realtors know the importance of branding their identities into... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity,... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo.... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

Brand Equity

Brand equity can be defined in many different ways. I... Read More

Play Your Position! - The Only Way to Win in Business

Have you ever watched 5-year-olds play soccer? It should be... Read More