When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not... Read More
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day."... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.A memorable and trustworthy brand reinforces customer loyalty. It... Read More
Internet Branding
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until 'something' wakes... Read More
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the... Read More
Corporate Internet Branding ? Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza - the stuff of which dreams are made. The week before, Pete was... Read More
Trademark Issues in the Mobil Auto Business
There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name "Mobile Auto Services" another "Mobile Oil Change" and still another "Mobile Car... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attractive is to have something exclusive and enticing,... Read More
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The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that... Read More
Brand Lo-o-o-o-o-ve...
So... how have you been building your brand lately?Now, I'm... Read More
Brand Awareness - Brand Identity
About once a month a few of us at the... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own... Read More
Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes... Read More
Optimize Your Mailing List For Better Results
A list of customers who have previously bought from you... Read More
Branding Your Products Is Important
I was chatting with a couple of friends, all of... Read More
Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines,... Read More
Three Brand Identity Myths That Will Bring Your Business Down
To begin, let's define "Brand Identity," which is the combination... Read More
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a... Read More
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with... Read More
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Power Your Word for Profit
Discovering and owning a powerful word that reflects you and... Read More
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you?or your product or... Read More
What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If... Read More
Why Should I do Business With You?
It's the question that is on the minds of all... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly... Read More
Brand Image ? Brand Identity Guru
Having a brand image is not a "have or have... Read More
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Corporate Logo Design ? 6 Keys to Success
A corporate logo design should be highly instrumental in building... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the... Read More
Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Brand Extension; Going from Consumer to Commercial
As more and more home pressure washers are sold at... Read More
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should... Read More
Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines,... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo... Read More
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept... Read More
How a Great Tagline can Help your Business
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy,... Read More
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
"You had me at hello," those famous words from the... Read More
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal.... Read More
How Important it is to have a Professional Logo Design for your Business?
There are a lot of things that contribute towards the... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between... Read More
Self-Marketing: The I Focus
Ever had one of those conversations where you wondered what... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands -... Read More
Play it Again Sam
The marketing director for one of my longtime clients used... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've... Read More
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If... Read More
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose,... Read More
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling... Read More
FTC Reviews The Franchise Rule
After more than a decade since the last attempt to... Read More
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